Recently, I received a press package from Lands’ End about its winter outerwear. However, it wasn’t the wool pea coats or the earflap hats that got my attention. Instead, it was the statistic in the first paragraph of the letter sent with the press kit that made me say, "Wow."
Here’s what it says:
"A recent survey conducted by Lands’ End of over 1,000 online moms found that nearly half (47.7 percent) said ‘the weather’ is a conversation they talk about two to five times a day."
Really? Two to FIVE times a day?
I'm a mother and I talk about the weather about once a day, and at that it’s usually more of a brief comment like, "What a beautiful day" or "Hmmm, where’s the umbrella?"
Now I wonder if I’m in the minority. Moms, talk to me. Do you chat about the weather this much?