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Milwaukee's Daily Magazine for Monday, Sept. 15, 2014

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If things work out as planned, Bill Michaels will be back on Milwaukee radio by Aug. 1.
If things work out as planned, Bill Michaels will be back on Milwaukee radio by Aug. 1.

Bill Michaels returning to radio

While nothing has formally been announced, it looks like Bill "The Big Unit" Michaels will be returning to radio as early as Aug. 1 on three Wisconsin radio stations, including Milwaukee sports/talker WSSP-AM (1250).

Michaels is set to announce the self-syndication network, which will include Sheboygan's WHBL-AM and Green Bay's WNFL-AM and has WSSP as his flagship station.

He'll air live in Milwaukee from 11 a.m. to 2 p.m. weekdays, and air later in the afternoon in the other two markets. He'll broadcast mostly out of a dedicated studio at WSSP, but will travel the state.

There are also plans to add other stations to his Wisconsin network.

Michaels was let go by WTMJ-AM (620) earlier this year.

Talkbacks

jesuspuncher | July 11, 2011 at 1:04 p.m. (report)

i have been a relatively regular listener to rome for a while now and the show has definitely grown on me. the idea of replacing that show with anything "the pig show" michaels is involved in is folly. in a city cursed with the homer trues of the world, romes show was an oasis. why in the world would someone listen to wssp now? their lineup is as brutal as 540(dont even know their call letters, theyre so irrelevant. i will say tho, wickett is pretty funny

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Bresto23 | July 9, 2011 at 8:36 a.m. (report)

This is HORRIBLE!!!!! Bill Michaels was the worst sports talk show host in the area and now he is taking Jim Rome out of Milwaukee. I'm a fan of WSSP but now I guess I will be listening to 540 ESPN's D-list during that time. I would rather get Dan Patrick off the air because I can watch him on TV. I was disappointed that WSSP let Doug Russell go and now I won't turn on that station until THE Big Show and the Brewers Post Game show starts. Hey WSSP keep Rome on the air and move this guy to the Patrick time slot.

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more_cowbell | July 8, 2011 at 10:59 a.m. (report)

Who the heck is Bill Michaels?

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miltown21 | July 8, 2011 at 10:55 a.m. (report)

He's got the face for it.

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Hckyboy00 | July 8, 2011 at 9:28 a.m. (report)

this must be another cost-cutting move by SSP, right on the heels of the Doug Russell firing. It will probably be cheaper to have a producer work the 11-2 'syndicated' show and then stick with the Big Show, than to carry the nationally syndicated Jim Rome show. While i'm not a huge fan of Rome, personally he's overly California for me, but i like him, his guests and the show a whole lot more than Bill Michaels. At the very least, having a Milwaukee market for Rome helped get our small market some recognition, but i wouldn't be expecting any more 'jungle karma' anytime soon.. I typically will have SSP on in the 11-2 slot just because there is nothing else on the radio, but i'd rather listen to my open window than Bill Michaels.

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