Published April 29, 2009
Research shows that children read longer and retain more when stories are personalized to include them in the story line. Jan Krystkowiak, the wife of former Bucks coach Larry Krystkowiak, is trying to capitalize on that by publishing a series of personalized kid's books through her company, Where In The World Books. "Reading is so important for kids," she said. "It's really the key to everything."