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In Festival Guide

Combined revenue totals from sales and food and beverage commissions increased by eight percent in 2011, helping Summerfest turn a profit. (PHOTO: Andy Tarnoff )

Summerfest surpasses 2010 attendance, turns profit in '11


Summerfest officials announced Monday that attendance to the 2011 festival was up 2.6 percent from 2010.

Over the 11-day run, 878,636 people passed through the Maier Festival Park turnstiles, compared to 856,254 a year ago. The total fell within the target area for comfort and profitability set by organizers.

Combined revenue totals from sales and food and beverage commissions increased by eight percent in 2011, helping Summerfest turn a profit.

This year marked a change in tradition for Summerfest which interrupted its schedule, closing on July 4. Research found that Monday was normally a slow day for vendors and organizers opted to open a day early, on Wednesday, instead.

"We are very pleased with our 2011 preliminary results," Milwaukee World Festival CEO Don Smiley said in a statement Monday. "The talent lineup, new improvements on the south end, new operating dates, promotions, food and beverage offerings and, of course, favorable weather collectively generated a very positive response from our customers.

"We are thankful to everyone who supported and attended Summerfest this year and look forward to completing additional renovations to Henry Maier Festival Park as we prepare for the 45th Anniversary of Summerfest in 2012."

Next year, the festival will again open on a Wednesday and close on Monday. Summerfest 2012 runs from June 27-July 1 and July 3-8.


Talkbacks

devidia | July 19, 2011 at 11:22 a.m. (report)

I think they should close Summerfest on a Tuesday. And at 3pm, too. It would make as much sense as this "being closed on Monday" nonsense.

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barbarella | July 18, 2011 at 3:24 p.m. (report)

Oops! Nevermind my last comment -- just now realized you weren't saying they'd end the fest on Monday, but rather CLOSE the fest for the one day. Sorry!

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barbarella | July 18, 2011 at 3:09 p.m. (report)

It says close on a Monday, but doesn't it always close on a Sunday?

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