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Milwaukee's Daily Magazine for Monday, Sept. 1, 2014

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In Sports

Brandon Jennings and Monta Ellis Channel '80s TV Icons Laverne & Shirley (PHOTO: NBA)

In Sports

The NBA features 80s Milwaukee in its latest national TV spot (PHOTO: NBA)

Brandon & Monta, Milwaukee's new "Laverne & Shirley"


Laverne DiFazio and Shirley Feeney don't live here anyone, and really they never did. Nonetheless, the 1980s TV series of the same name is stuck in pop culture lore.

Beginning tomorrow, the NBA helps to preserve Milwaukee's place in sitcom history with a new video spot that features the Bucks backcourt of Brandon Jennings and Monta Ellis. "Brandon & Monta" is the fourth and final spot of the NBA's 2012-13 regular season campaign called "Big."

Here's what the NBA says about the new spot. "When you think of famous Milwaukee duos, '80s TV icons Laverne and Shirley definitely come to mind. Jennings and Ellis have teamed up for some amazing action this season, the spot highlights some of their spectacular moments – all set to the tune of the "Laverne & Shirley" theme song, "Make Our Dreams Come True." They embody the hard work and team spirit that has come to define the city of Milwaukee and the Bucks style of basketball."

The national campaign debuted with three 30-second spots featuring all-stars Rajon Rondo of the Boston Celtics, Kevin Durant of the Oklahoma City Thunder and Dirk Nowitzki of the Dallas Mavericks. The Bucks spot with Jennings and Ellis is the fourth and final in the series.

This season the NBA's "Big" advertising campaign replaced its "Where Amazing Happens" campaign after five seasons.


Talkbacks

brewguru | Feb. 22, 2013 at 3:41 p.m. (report)

I notice they didn't show them playing any defense. What a horrible ad featuring 2 mediocre players from a mediocre team.

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