There are Easter Eggs to find, chocolate bunny ears to nibble on and hopefully, a ham cooking in the oven. Happy Easter, everyone, so let's hop (sorry) right into the notes....

Risk vs. reward: If your a Brewers fan, you're obviously happy that Ryan Braun has been locked into a 10-year contract with the Brewers.

Still, there is fair and rational reason to be nervous. A ten-year contract (which Braun's extension ostensibly creates) can be a dangerous thing, especially in a market like Milwaukee. That's a long-term financial commitment for a franchise that has not been known to enjoy a lot of long-term success.

The Brewers' financial fortunes are driven mainly by attendance which is helped by a successful product on the field. The goal is to make three million fans a regular occurrence but a bad season or two and that number becomes a long shot. Attendance falls, revenues fall and as success wanes, payroll becomes difficult to keep at a high level.

Locking up one player to a deal that will eventually pay him nearly $20 million per year ties up a large chunk of budget space.

Without taking away from what Braun has been able to accomplish in his short career, it's hard to say with certainty that he'll still be producing at this same level in 2016, 2017 and down the road.

What makes the deal a little easier to stomach is the undisclosed amount of deferred money worked into the contract by Braun's agent, Nez Belalo. The move allows the team flexibility down the road.

"I think for a commitment of this length and the financial commitment, you have to be cautious no matter what the market size. Nez's creative approach and Ryan's ability to work with us, we were able to structure something that works," owner Mark Attanasio said. "One of the things that Ryan said throughout the process is that it was really about not only about Ryan but also to make this team a winner. It wasn't about Ryan and getting the best possible deal; it was about getting a fair deal and also insuring that we could continue to be a competitive team and a winning team."

If Braun maintains his current level of production throughout the life of this contract, then yes ... it's a good deal. If Braun keeps getting better, which isn't out of the realm of possibility, the deal looks even better. But if something unthinkable happens, like a major injury, or if his production falls off later in his career, then there could be trouble down the road.

Without a doubt, though, you have to tip your cap to Braun. He's a SoCal-raised, Miami-educated guy -- not the typical type to embrace the Milwaukee market. To have a young man of his caliber willing to make the commitment to this franchise and this community is very impressive in this day and age.

More on Attanasio: Some people are still leery about the possibility of Attanasio pulling up stakes and making a run for the Los Angeles Dodgers.

Some fair arguments have been made, but to go a little further consider this: Attanasio does, in fact, live in Los Angeles. As far as loyalties go, he really has no other connection to LA other than a pretty darn nice home and a successful business.

That business, by the way, is the key. Some have suggested that as an investment banker, Attanasio is only in it for the money. That may be. But owning a pro franchise isn't exactly a money-making operation. More importantly, as an investment banker, Attanasio knows how to spend wisely. he got a pretty good deal on the Brewers (paid $223 million in '04; franchise valued at $376 million in March). The Dodgers, meanwhile, are valued at about $800 million. What's the better bargain: a mid-market team on the rise with a fairly new stadium and growing fan base or a large-market team that's in so much trouble at the moment that MLB has had to step in and take over?

Let's get back to "loyalty." Attanasio harbors no allegiance to LA, though you can spot him courtside at Lakers games like every other multi-millionaire in Southern California (except for Penny Marshall, of course). The guy has made a pretty hefty commitment here in Milwaukee so really, there's nothing to worry about.

Unless the New York Yankees for sale. Remember... Attanasio is a Bronx native.

Easter memories: Whether this day is about religion, family or candy, Easter is a special day in Milwaukee sports lore. Today marks the 24th anniversary of Dale Sveum's game-winning home run to extend the Brewers' winning streak to 12 games (ensuring free burgers for Milwaukee).

To mark the occasion, and for a little good-natured ribbing at Sveum's expense, a clip of the home run was looped on Miller Park's in-house video feed Sunday prior to the game.

Yes, in retrospect, it's probably an overrated home run from an overrated season. Nonetheless, 1987 was a memorable one for Brewers fans. For more on that day, we dig into the OnMilwaukee.com archives to give you this flashback.

And if you haven't dusted off your copy of "Magic, Miracles and True Believers" in awhile, perhaps this will inspire you to convert it to DVD soon:

Prime time debut: If you're the type to believe rumors and speculation, then plan to bundle up for Wisconsin's Big Ten opener next season. It looks like the Badgers, who host Nebraska in the Huskers' first-ever Big Ten game, will play that game under the lights at Camp Randall Stadium.

Game day in Madison is a wonderful experience. Like a protest, everybody wears red and chants but it's a much more positive atmosphere. Add in generous amounts of adult beverages and it's a party unlike any other in the state. Push kickoff into prime time and the atmosphere is all the more electric.

Drop the puck: Two of the Admirals' last three playoff games have gone into overtime but they return to Milwaukee Monday night with a chance to clinch the best-of-seven West Division Semifinals. Tickets are available so call the Admirals' office first thing Monday morning.

Larry King Lounge: Did Packers fan stuff the ballot box in order to keep Aaron Rodgers off the cover of Madden '12 – and avoiding the supposed "Madden Jinx?" ... Andrew Bogut played the season way, way below 100 percent yet still managed to finish sixth in voting for the NBA's Defensive Player of the Year. Just goes to show how good Bogut can be – if he can stay healthy, of course ... CNBC's excellent sports business writer, Darren Rovell, has an interesting look at MLB attendance this season ... Sportsradio 1250 WSSP will hold its annual golf outing to benefit the Mac McGee Research Foundation for Juvinelle Diabetes on August 17 at Edgewood Golf Club ... How the world works today: Hawk flies into Miller Park; people are amazed; Miller Park Hawk Twitter feed started; end of story.