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Milwaukee's Daily Magazine for Wednesday, Oct. 1, 2014

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In Travel & Visitors Guide

New photo mural featuring MillerCoors brands and a souvenir tour photograph experience. (PHOTO: Steve Paluch, Hot Shots Photography)

In Travel & Visitors Guide

Miller Lite Kendall Johnson motorcycle located in the Visitor Center lobby. (PHOTO: Steve Paluch, Hot Shots Photography)

In Travel & Visitors Guide

Updated Historic Miller Caves. (PHOTO: Steve Paluch, Hot Shots Photography)

In Travel & Visitors Guide

Fredrick Miller Hologram located in Historic Miller Caves. (PHOTO: Steve Paluch, Hot Shots Photography)

In Travel & Visitors Guide

Updated Miller Visitor Center lobby. (PHOTO: Steve Paluch, Hot Shots Photography)

Miller Tour debuts new looks, improvements


The Miller Visitor Center and its historic Caves on State Street recently underwent a $1 million makeover. We have some of the first pictures of the updates in the gallery above.

To showcase updates, the Visitor Center is extending its normal hours on Friday and Saturday this weekend. Free hour-long tours will be available every half hour from 10:30 a.m. to 8 p.m. (the center usually closes at 5 p.m.)

If you are over 21 years of age, you get to, of course, sample product, including the new Leinenkugel's Fireside Nut Brown at the completion of tours in the Miller Inn.

The historic Miller Caves, at 60 feet below ground level, were created in 1849 to keep beer cool prior to distribution. In a new cave tour video, the ghost of Frederick Miller emerges from a mural on the wall to explain the use of the caves in the beer-making process.

Other improvements to the Caves include renovations to the King Gambrinus fountain, an homage to the patron saint of beer, and improved acoustics.

Visitor Center improvements:

• New historical timeline and photos on walls
• Signature photo wall as a backdrop for souvenir photos
• New bar and sampling station
• Welcome desk and counters made of recycled beer bottle glass
• Enclosure and addition of Miller Lite motorcycle

MillerCoors hosts more than 115,000 guests at the Milwaukee brewing facility annually. The regular free one-hour tour is offered six days a week and includes stops at the Visitor Center for an introductory film, a walking tour to view the brewing process, a presentation in the historic Miller Caves and concludes with a visit to the Miller Inn or Beer Garden.


Talkbacks

spaluch1 | Nov. 14, 2008 at 10:26 p.m. (report)

The photographer was actually a person by the name of Steve Paluch, myself. Please correct when able. ;)

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trr | Nov. 14, 2008 at 12:36 p.m. (report)

Don't you mean MillerCoors visitor center...sellouts!

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