What's the No. 1 rule of cool? Never admit your own coolness.
These Milwaukeeans are probably too cool to flaunt their own panache, so that's why we are doing it for them.
In the spirit of OnMilwaukee.com's popular "100 hottest lists" parts one and two, we present our list of 100 coolest Milwaukeeans. Remember, this list is alphabetical, not ranked in order of hip-ness.
And, no, this is not a tribute to our personal friends; this is a collection of local public figures whose ideas, actions and creations make Milwaukee a cooler place to be.
- Marcus Allen, WKLH morning show producer
- Justin Aprahamian, Sanford chef and James Beard Award nominee
- John Axford, Milwaukee Brewers closer
- Evan Barnes, veteran bartender
- Joe Bartolotta, restaurateur
- Steve Basting, MPD captain
- Nathaniel Bauer, graphic designer and wine guy
- Claudia Beaudoin, Red Dot co-owner
- Erika J. Bock, DJ
- Andrew Bogut, Bucks center
- Dennis Bondar, Wolski's co-owner
- @BootyP, Twitterer extraordinaire
- Nick Burki, Coquette Cafe owner
- Element C. Everest, hip-hop artist
- Carole Caine, WKLH morning host
- Paul Cebar, musician
- Tim Cigelske, Teecycle
- David Clarke, Milwaukee County sheriff
- Preston Cole, city forester
- Tom Crawford, WMSE station manager
- Christian Damiano, Dream Dance Steak sommelier
- Jordan Dechambre, M Magazine managing editor
- Austin Dutmer, Jaill drummer
- Dwellephant, artist
- John Dye, Bryant's Lounge owner
- Mike Eitel, Diablos Rojos restaurateur
- Dr. Else Ankel, Urban Ecology Center founder
- Ward Fowler, Alterra co-founder
- Rick Frenette, State Fair Park executive director
- Brent Gohde, Fullhouse PR
- Mike Gousha, TV news analyst, WISN-TV
- Michael Hart, defense attorney at Kohler & Hart
- Shane Hochstetler, Call Me Lightning / Howl Street Recordings
- Tony Hrkac, Concordia University hockey coach
- Beret Isaacson, ReThreads owner
- Brandon Jennings, Bucks point guard
- Scott Johnson, restaurateur
- Paul Jonas, musician / Tonic Tavern owner
- Eugene Kane, Milwaukee Journal Sentinel columnist
- Dasha Kelly, poet
- Jan Kelly, Meritage chef / owner
- Paul Kennedy, bartender
- Greg Koch, guitar man
- Trenni Kusnierek, reporter, MLB Network
- Julia LaLoggia, Ginger and Stonefly Brewery owner
- Faythe Levine, artist / gallery owner
- Adam Lucks, Comet and Honeypie chef
- Doug MacKenzie, distiller at Rehorst
- Ed Makowski, poet and bartender
- Ryan Matteson, Muzzle of Bees
- Jim McCabe, Milwaukee Brewing Co. founder
- Slim McGinn, bar owner
- Suzzette Metcalfe, The Pasta Tree owner
- Malcolm Michiles, Packers DJ
- "College" Dave Mikolajek, bartender
- Thom Miller, Beauty Salon
- Barb Miner, photojournalist / writer
- Wendy Mireles, Cafe Corazon co-owner
- Leslie Montemurro, restaurateur
- Liv Mueller, musician and boutique owner
- Davey Nelson, Brewers ambassador / analyst
- Andy Noble, Kings Go Forth bassist / Get Down DJ / Lotus Land Records co-owner
- Nate Norfolk, sommelier / wine salesman / musician
- Paris Ortiz, Enemy Star guitarist
- Steve Palec, retro radio host at WKLH
- Diane Pathieu, WTMJ anchor / reporter
- Justin Perkins, Mystery Room studio owner / musician
- Ted Perry, WITI anchor
- Sandy Ploy, Milwaukee Iron Cupcake founder
- Jeremy Prach, Riverwest 24 founder
- Shanel Reiger, fashion designer
- Jon Reiter, Solid State Tattoo owner
- Bob Reitman, WUWM DJ
- John Riepenhoff, Green Gallery
- Duke Roufus, MMA trainer
- Bill Rouleau, Rush-Mor Records co-owner / bartender
- Peter Sandroni, La Merenda owner / chef
- Sara Santiago, Roll Mobile owner
- Steve Sazama, Saz's State House owner
- Janet Schiff, cellist and member of band 1913
- Ryan Schleicher, WMSE
- Sage Schwarm, Codebreaker / Luv Unlimited co-owner
- BJ Seidel, Decibully / Burnhearts co-owner
- Adam Siegel, Bacchus / Lake Park Bistro Beard Award-winning chef
- Bill Stace, Walls Have Ears owner/engineer, The Miramar Theater
- Scott Starr, Fever Marlene
- Damian Strigens, Testa Rosa, Conrad Plymouth, etc.
- Laura Stuart, Tool Shed owner
- George "Tip" Thompson, former Bucks player
- Chris Tishler, 5-Card Studs & Chief
- Gary Tuma, Walkers Point Center of the Arts executive director
- Eric Uecke, Cactus Club owner
- Bob Uecker, Brewers radio announcer
- Deb Usinger, Usinger's Famous Sausage president
- Mark Waldoch, The Celebrated Workingman
- D.A. Wallach, Chester French
- Marty Weigel, Benno's owner
- Carrie Wendt, WHQG personality
- Buzz Williams, Marquette head coach
- Mike Wojciechowski, Admirals vice president