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Milwaukee's Daily Magazine for Thursday, Nov. 27, 2014

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In Dining

Sherbrooke is transitioning to Red Dot. (PHOTO: Bobby Tanzilo)

Updated: Sherbrooke to reopen as Red Dot


For the seventh straight year, October is Dining Month on OnMilwaukee.com, presented by the restaurants of Potawatomi. All month, we're stuffed with restaurant reviews, delectable features, chef profiles and unique articles on everything food, as well as the winners of our "Best of Dining 2013."

At the end of September, Sherbrooke, 6715 W. North Ave., closed for remodeling.

Sherbrooke, which opened in the former Shepherd's space last spring, is owned by Martin Beaudoin who also owns the Red Dot, 2498 N. Bartlett Ave. The gastropub was named Sherbrooke after Beaudoin's birthplace in Quebec.

According to an employee at Red Dot, Sherbrooke will reopen on Monday as Red Dot East Tosa. We confirmed this with Beaudoin today.

"The goal is to open on Monday," says Beaudoin.

The recent remodeling was minor and the overall plan was to change the mood. Beaudoin says he hopes to bring the fun, casual energy at Red Dot on the East Side to Red Dot East Tosa.

They are in the process of painting the building red to go with the Red Dot theme.

The menus will be about 75 percent the same but the Wauwatosa location will cater more to families. Liz Heisenfeldt runs the kitchen on the East Side and Keaton Harrington is the new chef in Tosa.

"The menus will be similar, but the chefs want to put their own stamps on the menus as well," says Beaudoin.

In the future, Beaudoin plans to open a patio and add more windows to the facade.


Talkbacks

AndrewJ | Oct. 18, 2013 at 12:28 p.m. (report)

I wouldn't be so sure about that, HeySuburbia . I work at another establishment in the vicinity and have heard plenty of "I'll never step foot in the place" from locals. Some in apparent homage to Shephards, others because their standard gin and tonic now costs $5 when it used to be $4. Then there are others who talk about how the theme, menu and prices will never work there... a few seconds later they admit they haven't even gone there to try it. So, from my point of view, there is some blind-dislike being dished by locals. I'm sure it's a small group, all things considered. But it's definitely out there.

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TosaRes | Oct. 18, 2013 at 11:24 a.m. (report)

One thing is that the outside does not invite people to come in. It is too closed off. Too much wall and not enough door and window.

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HeySuburbia | Oct. 18, 2013 at 8:07 a.m. (report)

AndrewJ, I doubt people are "protesting" the fact that Shepherds is gone, the fact of the matter is that Sherbrooke just wasn't that great. If they want people to go there the name or menu isn't gonna do anything, all they need to do is add some more windows (which it sounds like they're already in the process of), and finally finish remodeling and open up that second bar area. Every time I was at Sherbrooke there would be people at the small bar area and then pretty much no one at the tables, which with the main portion of the bar area blocked off for remodeling take up pretty much the entire place. The reason I hated Shepherds was that it was always so dark in there and it just felt like I was hanging out in a basement, and Sherbrooke, although it was a little nicer on the inside, wasn't much different.

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AndrewJ | Oct. 16, 2013 at 11:07 a.m. (report)

So are they keeping the same menu? I sure hope so... loved everything I ever had at Sherbrooke. I also hope this isn't a last ditch effort by ownership to get a regular crowd before having to bail. Whenever I go in there it's pretty slow, which is both unfortunate and confusing. Only thing I can think of is the immediate area locals are protesting because their dive bar is gone. They should give it up, because Sherbrooke is great.

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TosaJim | Oct. 16, 2013 at 10:28 a.m. (report)

This location is a big step up from Shepherd's...glad to see them in my backyard. I only wish they'd put up a can/container for cigarette butts.... Bel Aire should do the same...there are cig butts all over the sidewalk every morning.

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