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Milwaukee's Daily Magazine for Saturday, Aug. 30, 2014

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Glass Nickel, like Clutch, La Piazza and Node before it, has closed.
Glass Nickel, like Clutch, La Piazza and Node before it, has closed.

Glass Nickel closes after less than a year on North Avenue

Last March, we reported that Glass Nickel Pizza Co., which was launched in Madison in 1997, was opening a new location at 1504 E. North Ave., in a storefront that had previously housed La Piazza, Clutch and Node coffee shop.

After less than a year in operation, the East Side Glass Nickel Pizza location is closed.

The OnMilwaukee.com offices were once housed in the space above, so I know the area pretty well and I can't help but wonder why these places fail. Sure, most of the nightlife is further east on North Avenue, but there are UW-Milwaukee dorms right across the street and tons of residential units to the south and east/northeast.

I'm not sure when Glass Nickel ceased operation, but recently some signs went up alerting passersby that the space is available. If you've got a solution for this space, call (414) 430-0611.

The Brookfield location remains open.

Talkbacks

ncmke | March 6, 2014 at 6:26 p.m. (report)

Besides too much well established competition and poor business models, I've heard the owner of this particular building charges incredibly high rent which makes it difficult for any new business to be profitable. Perhaps a Taco Bell would work?

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