I don't know if you've heard, but they're making a new "Star Wars" movie. Several, actually, but the first one coming up is called "Star Wars: The Force Awakens." And after months of speculation, dramatic cast reveals, cryptic messages from director J.J. Abrams, a broken Harrison Ford and leaks – both small and apparently gigantic – it's finally time to see what this thing's going to look like.
Yesterday, Disney announced that a select few theaters across the nation would play the first preview for the guaranteed blockbuster on Friday. And right at the bottom of the list of 30 lucky theaters is the Marcus Majestic Cinema in Brookfield.
Good news, Milwaukee "Star Wars" fans; you'll be able to witness the power of a fully operational 88-second "The Force Awakens" trailer. Bad news, Majestic employees, your Black Friday shift just got a whole lot worse.
The trailer will be attached to every single showing at the Marcus Majestic beginning Friday and continuing throughout the weekend, so no matter what movie you want to see, 88 seconds of "The Force Awakens" will be there. And I would bet the odds are very unlikely of them offering refunds to those simply buying a ticket for the trailer, so pick your movie wisely.
It's quite the fanfare, but nothing particularly new for the "Star Wars" franchise. Back in 1998, the trailer for "The Phantom Menace" made its hotly anticipated premiere attached to screenings of "Wing Commander," "Meet Joe Black," "The Siege" and "The Waterboy." Ticket sales instantly improved for all of those movies, and even now, it's the only reason anybody particularly remembers "Wing Commander" or "Meet Joe Black." Well, other than this:
I've generally been handling the new "Star Wars" with cautious optimism and a hefty scoop of cynicism (George Lucas can have that effect on film franchises), but I must admit: This is pretty cool.
Trailers for big movies don't typically make their premieres on the big screen anymore. …Read more...