By OnMilwaukee Staff Writers   Published Apr 01, 2015 at 3:39 PM

GREEN BAY – After years of pitching the Discount Double Check, there's a new number two Aaron Rodgers would like to sell you.

This morning, the Packers star quarterback and two-time MVP held a press conference to formally announce his role as pitchman and star of the ad campaign for R-E-L-A-X-ative, a new laxative medicine going on shelves nationwide starting in September. 

"If I can have success at the Super Bowl, then so should the rest of America," Rodgers said at the press conference. 

In the minute-long TV spot, Rodgers and the Packers offense is struggling to pass on the Cleveland Browns at the Super Bowl, with the Browns – led by opposing quarterback Hit The Johnny Manziel – clogging up both the offensive line and downfield coverage.

At halftime, however, Rodgers pops a R-E-L-A-X-ative pill, and in the second half, he manages to pass the Browns with ease, even running through the Browns for the winning score and doing his famous belt victory celebration – a demonstration of how great his intestines and lower GI feel. The Packers win, with Rodgers holding a bottle of R-E-L-A-X-ative in confetti-showering triumph while a mash-up of Frankie Goes to Hollywood's "Relax" and "Bootylicious" by Destiny's Child plays in the background.

According to Browns owner Jimmy Haslam, he was originally reluctant to put his team's brand in the laxative ad, but he eventually changed his mind.

"All things considered, this is only the third worst sh*t-related thing we've been associated with – right behind the movie 'Draft Day' and our last decade of football," Haslam said. "Plus, we're technically in the Super Bowl!"

The new laxative will come in several flavors, including Cal Golden Berry and Oliviacai Munn. In fact, Munn was supposed to have a brief appearance in the new ad, but unfortunately she is currently under indefinite Hollywood acting probation after her recent supporting role in "Mortdecai."

Of course, the announcement also came with a bit of controversy, as today's press conference came at the same time former Packers quarterback Brett Favre scheduled to announcement his brand new line of Favre's Scarves, to be sold exclusively at Walmart. 

"I've been intercepted yet again," Favre said glumly to reporters while doing curls with a 400-lb barbell in one hand and an oversized cow in the other. 

In addition, some Packers fans were upset that Rodgers was wearing a black suit and tie combination and denim hat and vest at the press conference.

"If he's going to play for the Packers and represent Wisconsin, he should be wearing green and gold, a cheesehead and singing the state song 'On, Wisconsin,'" commented angry Packers fan Lester Splinkowski in between sobs into his Favre jersey. "He's betrayed us yet again!"