By Lori Fredrich Senior Food Writer, Dining Editor Published Jan 27, 2022 at 12:02 PM

It might not feel like it quite yet, but baseball season is right around the corner, and the Brewers are gearing up for the new season with a slew of new additions at American Family Field.

Among them is a brand new cocktail bar, located in the right field corner of the Loge Level.

The snazzy new Cream City Cocktail bar will sport a 65-foot porcelain bar designed by Ramlow/Stein Architecture + Interiors, cream city brick and metal and wood details. It’s accompanied by an expansive open concourse that offers fans clear views of the field.

At the bar, guests will find cocktails incorporating a variety of spirits, including local brands, with offerings like a Wisconsin brandy old fashioned (brandy, bitters, club soda, orange, sugar cube); paloma (Hornitos Tequila, orange liqueur, grapefruit, agave, lime); long island (rum, gin, tequila, triple sec, sweet and sour and cola); a blood orange Moscow mule (Blood Orange Skyy Vodka, ginger beer, lime) and a pineapple margarita (tequila, orange liqueur, pineapple, lime).  

There will also be rosé sangria, a side car and the Southside Cocktail featuring gin, mint, simple syrup, lime and bitters.

“We are always researching improvements to elevate the fan experience at American Family Field, and we are excited to be unveiling this project in 2022,” said Rick Schlesinger, Brewers President – Business Operations.

“The Cream City Cocktail Bar will be a popular new gathering spot for fans who will appreciate the cream city brick design, synonymous with Wisconsin, and the local spirits being served. We know it will be a great addition to the fan experience and very popular with Brewers fans as they visit the ballpark.”

American Family Field will remain cashless, with mobile ordering and direct-to-seat delivery available for select food and beverage items. Meanwhile, new self-checkout stations will be implemented throughout the ballpark.

More new offerings

The concourses will also debut ten new marketplaces, including a larger location in the home plate area on Terrace level. All marketplaces will showcase a wide variety of packaged beverages, as well as ballpark snacks.

Also new are two retail pop-ups, which will be open on the Loge Level, giving fans easier access to Brewers branded items.

Families will also note a new location for the Aurora Children’s Health Kids Zone, which has moved to a more spacious area on the Terrace Level concourse behind section 406. The new location will continue to offer small Brew Crew fans their favorite activities; but the area will also showcase a poured-in-place rubber playground flooring system as well as wall padding to enhance safety.

Meanwhile, all-inclusive areas will continue to offer groups an easy way to take in the game on a budget. New upgraded porcelain countertops and televisions will augment the Associated Bank Check Deck, while the Northwestern Mutual Legends Club and party suites will see updates to both the interior bar and furniture.

Group tickets go on sale Tuesday, Feb. 1, offering fans a chance to secure group seats before single game tickets are released. More information is available at brewers.com/allin.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.