By Tim Cuprisin Media Columnist Published Jan 06, 2010 at 11:00 AM
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Discovery Communications and ESPN have separately announced plans for 3D TV programming, with ESPN promising a 3D broadcast of June 11's opening World Cup soccer match.

Discovery says it's teaming up with IMAX and Sony for a 24/7 dedicated 3D channel in 2011.

But let's be really honest here, high-definition TV has taken forever to become commonplace in living rooms around the country. For years, consumers showed little interest in the technology which offers crisp pictures and high-quality audio.

Is there much of a market for what seems more like a gimmick than a technical advance? After all, TVs capable of receiving 3D pictures will cost thousands -- not counting the glasses you'll have to wear to watch it.

The short answer is "not now."

Check back in, oh, about 10 years to find out if a market for the technology really exists.

Lance Hill says: I didn't get a chance to talk to former Channel 12 weathercaster Lance Hill before yesterday about his new gig at ESPN Radio Milwaukee, as WAUK-AM (540) calls itself. We finally connected late Tuesday afternoon and he spoke about his new duties, which include forecasting the weather for the station, and selling ads.

First off, he says there's no word on when he'll start doing regular weather reports on WAUK, but he's happy to be able to keep on doing what he's been doing around these parts for the past decade.

"That's always been a love and a passion of mine," Hill said. "And that's what got me in the media in the first place."

His first task will be learning the sales end of the broadcasting business.

"After today, there are a ton of things I'm going to have to learn, in business development, sales and market," he said. "In many ways, I was selling a product daily. Obviously, there's no real formal sales training there."

Football shuffles the lineup: Channel 6 is preparing for Sunday's Green Bay-Arizona playoff game with a reshuffled lineup.

First, the Fox affiliate, which is carrying the game at 3:30 p.m., plans a 2:30 "FOX 6 Blitz Pregame Special," followed by network pregame coverage at 3.

A "FOX 6 Blitz Postgame Special" airs at 7 p.m., which disrupts the network's prime-time programming.

Channel 6 will air "The Simpsons" at 7:30, "The Simpsons 20th Anniversary Special: In 3D! On Ice!" airs at 7:30, and "The Cleveland Show" will be delayed until 11:05 p.m.

On TV:'s Michael Ausiello says ABC's "Ugly Betty" -- which moves tonight to the 9 p.m. Wednesday slot on Channel 12 -- is considering a romance between this season's less-frumpy Betty and her pretty boy boss.

  • There are Internet rumors, but no word so far from CNN, that Kathy Griffin's latest New Year's f-bomb is getting her dropped from next year's coverage alongside Anderson Cooper.
  • Sharon Stone is joining NBC's "Law & Order: SVU" for at least a four-episode run as a cop turned prosecutor. Her episodes could run during the May ratings period.
  • The first half of the first season of ABC's "FlashForward" is due out in DVD form on Feb. 23 in another sign that such TV releases are speeding up. The first part of season one of "Glee" is already out, while the show is on hiatus until mid-April.

"Lost" in eight minutes: ABC's "Lost" doesn't return until Feb. 2. But as you prepare for the final season, here's the entire story condensed into eight minutes.

Tim Cuprisin Media Columnist

Tim Cuprisin is the media columnist for He's been a journalist for 30 years, starting in 1979 as a police reporter at the old City News Bureau of Chicago, a legendary wire service that's the reputed source of the journalistic maxim "if your mother says she loves you, check it out." He spent a couple years in the mean streets of his native Chicago, and then moved on to the Green Bay Press-Gazette and USA Today, before coming to the Milwaukee Journal in 1986.

A general assignment reporter, Cuprisin traveled Eastern Europe on several projects, starting with a look at Poland after five years of martial law, and a tour of six countries in the region after the Berlin Wall opened and Communism fell. He spent six weeks traversing the lands of the former Yugoslavia in 1994, linking Milwaukee Serbs, Croats and Bosnians with their war-torn homeland.

In the fall of 1994, a lifetime of serious television viewing earned him a daily column in the Milwaukee Journal (and, later the Journal Sentinel) focusing on TV and radio. For 15 years, he has chronicled the changes rocking broadcasting, both nationally and in Milwaukee, an effort he continues at

When he's not watching TV, Cuprisin enjoys tending to his vegetable garden in the backyard of his home in Whitefish Bay, cooking and traveling.