By Molly Snyder Senior Writer Published Apr 29, 2020 at 12:30 PM

It was only a matter of time before Fred Gillich's 414 brand and the Milwaukee Home T-shirt collection came together in one stellar design. And it's happening now.

"We're combining two great Milwaukee brands to demonstrate city unity," says Gillich, who also designed the 414 beer can. "If we can bring a lot of city pride to these super scary times, then we get to continue to do things we love. Like advocate for the people of Milwaukee."

The new T-shirt design includes the historic Milwaukee address tile numbers and letters to read "Milwaukee Home and 414." Both brands are located inside the Marshall Building in the Third Ward.

"The Marshall building has both of Milwaukee's most iconic hometown brands under one roof. So when I ran into Fred in the lobby, I jumped at the idea of a collaboration with 414," says Jeff Brand, COO of MilwaukeeHome. "This collaboration allows the idea of hometown pride to be that much more amplified."

The new collaboration T-shirt is available exclusively at 414milwaukee.com and mkehome.com. Click on either address to order.


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.