Tuesday, April 14 is officially (or unofficially) 414 Milwaukee Day – which represents a movement dedicated to celebrating the city by honoring our area code and through fun and service.

The concept is co-organized by Rachel Fell, Andy Silverman, Brent Gohde and Timm Gable. The group organized numerous events – including an urban clean-up – leading up to the main celebrations.

"What began as a joke between friends a number of years ago has, at this point, become so much more. We all know Milwaukeeans love Milwaukee, so we want to celebrate that love and connect folks to opportunities that will allow them to be the change they wish to see in our city," says Fell. "We want to celebrate and have fun, but also inspire Milwaukee to take charge and make things happen. Community is a powerful thing."

City Hall, 200 E. Wells St., will host a city-wide happy hour from 5 to 8 p.m.

The event – which is free and open to the public – will include Lakefront Brewery beers, a Great Lakes Distillery tasting table, food from Simmer and Oscar’s, Bucks entertainment, music from the Milwaukee Symphony Orchestra, a Milwaukee-themed photo booth from 414 Photography, music from Milwaukee airwaves and the opportunity to connect with a variety of local initiatives such as the City Real Estate & STRONG Neighborhoods Plan, KIVA and the Office of Environmental Sustainability.

Mayor Tom Barrett will speak during the event which will also include a "Milwaukee Day" bell ringing and a balloon drop.

Participants are encouraged to tag social media posts with #MKEDay, @MilwaukeeDay (Twitter) and @Milwaukee_Day (Instagram).

The party continues at Turner Hall with a performance by High Bob & the Hustle, Webster X, Greatest Lakes and the short films of DearMKE between sets. The show starts at 7:30 p.m.; doors open at 6:30 p.m. Tickets are $10. 

"It naturally gains momentum every year, as it gives an opportunity for those who call this city home to learn more about the community, to meet those they otherwise might not, and to celebrate in their own unique way," says Gohde.

Also in honor of "414 Milwaukee Day," the Brewers are offering a special one-day sale allowing fans the opportunity to purchase select tickets at a savings. For one day only, Loge Outfield, Loge Bleachers and Terrace Box tickets for the April 20, 21 and 22 games vs. the Cincinnati Reds will be priced at $4.14.

The special deal begins at 9 a.m. with the $4.14 tickets available online only at brewers.com/414 until 11:59 p.m. or until the supply is exhausted. There is a limit of eight tickets per customer per game. In order to access this special offer, fans will need to enter the coupon code 414DEAL (all letters upper case).

Too Much Metal created a T-shirt new for Milwaukee Day called the "414 EVER shirt." The shirt is printed with gold metallic sparkle ink and costs $25. See it here.

Owner Fred Gillich will deliver the shirt to your city-based work, home or street corner on the same day.

"But just on Milwaukee Day," says Gillich.