By Jeff Sherman Staff Writer Published Feb 23, 2007 at 12:17 PM

As first reported in the Weekend Preview yesterday, 88.9 FM, 88Nine RadioMilwaukee, launched today at 7 a.m.

The station, located at 88.9 FM and online, is playing two-hour loops of song samples all weekend long. You'll also hear voices representing the new music format that begins Monday. This kind of transitional programming between formats is called"stunting."

On Monday at 7 a.m., the new music format begins in full. "We'll play full songs from our library. For this first full week, we'll go jockless, letting people focus on the music," said spokesperson Jeff Bentoff.  

The following Monday, March 5, the new radio station will begin its regular programming that includes new jocks at 5 a.m., starting with its new regular weekday 5 a.m. - 9 a.m. hosts, Jay Hedblade (Acting PD and Co-MD) / Robyn Cherry (Producer). is a promotional partner with the new 88Nine RadioMilwaukee.  


Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.