By Jeff Sherman Staff Writer Published Mar 22, 2007 at 11:15 AM

WYMS 88.9 FM, 88Nine RadioMilwaukee, will officially introduce itself to the community with a free launch party on Wednesday, April 4 from 5 to 10 p.m. at the Miramar Theatre, 2844 N. Oakland Ave.
The no-cover event features three bands -- Fever Marlene, De La Buena and Black Elephant, free food, a variety of giveaways and the chance to meet the station's DJs, who will be spinning tunes between sets.
The new station hit the airwaves Feb. 26 at 88.9 FM and online at is a promotional partner with the new station. 
"The free 88Nine RadioMilwaukee Launch Party is just one of many ways we will be giving back to the community and connecting with listeners," said Radio For Milwaukee Executive Director J. Mikel Ellcessor. "Milwaukeeans are excited about the new diverse format, and we look forward to celebrating this bold adventure in community-building and great music."

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.