By OnMilwaukee Staff Writers   Published Jun 09, 2009 at 7:33 PM

Late last week, I wrote about a new radio station in Sacramento, Calif., that focuses on music of the '90s.

Nothing is official yet, but Milwaukee could be getting a little taste of the '90s, too.

I got an e-mail from this morning from an Entercom insider who thanked me for the nice piece and said I should keep listening. I didn't think anything of it until later in the day, when a local radio message board had posts about the same employee dropping hints on his Facebook page.

After logging on, I found a lot of subtle references to the decade, including song lyrics and some lines I heard used in the imaging for the original station in Sacramento.

In a follow-up e-mail, my pal at Entercom said I should check out the station's Web page tomorrow and included a couple more references to the '90s. He did, however, point out that a full station flip isn't on the agenda.

What's this mean? It's anybody's guess. Radio stations often "stunt" in order to change things up or give stagnant ratings a jump-start. As a whole, local music radio is struggling to survive as iPods explode in growth and satellite radio offers a wider, yet more specific variety, depending on a listeners' tastes.

In the meantime, let the guessing games begin. Kidd O'Shea and Elizabeth Kay kick off their morning show at 5 a.m. and our  insider tells us that the Web site will be updated by then.

In the meantime, use the Talkback feature below to post your predictions or opinion on what Milwaukee radio needs.