Earlier this month Time Warner Cable announced that all of its 18,000 cable technicians around the country have been given the technology to receive AMBER Alerts when they are in the area of an active alert.
The technicians were also trained for what details to look out for and contact law enforcement if they see the abducted child.
While covering the world of media, I try to offer some insight to what is happening behind the scenes of what is actually aired or published. Sometimes, we see -- that despite the technology being available -- often engineers have to jump through hoops to make the whole project work.
That was the case here, and it is nice to see a large company put forth the extra effort to make something like this – so simple sounding, yet difficult and expensive to pull off – happen.
This effort is part of a partnership with the National Center for Missing & Exploited Children. The TWC Eyes and Ears AMBER Alert initiative makes Time Warner Cable the country’s largest employer to redistribute AMBER Alerts to its workforce.
"Helping communities where our employees live and work is one of Time Warner Cable’s core values," said Rob Marcus, Chairman and CEO of Time Warner Cable. "Thanks to the training and technology that our technicians receive as part of our AMBER Alert initiative, we are taking important steps to help the well-being of children in communities we serve every day. I am proud of the role we are playing to protect our children and thank NCMEC for making our participation possible."
Around 200 AMBER Alerts are issued each year by law enforcement agencies for the most serious child abduction cases where the child is believed to be in imminent danger, and there is enough descriptive information about the victim and abduction to assist in the recovery of the child.
"The AMBER Alert program is built on the idea that the eyes and ears of many are better than the eyes and ears of few in the search for an abducted child," said NCMEC president and CEO, John Ryan. "It only takes one person to see the child and help bring them home safely. We are grateful to TWC for making the search party 18,000 people stronger."
TWC will use its Global Security Operations Center in Charlotte, N.C., to receive alerts from NCMEC and will redistribute them in real-time to personnel within the alerted area. TWC technicians will perform job duties as normal, except with a heightened sense of alertness. In the event that a child, adult or vehicle fitting the AMBER alert description is spotted, TWC personnel have been trained to immediately contact local law enforcement.
HEROES: One of the most important jobs in our county is being a part of our military. Fox News will present a one-hour special, "Heroes," at 6 p.m. on Labor Day about those who have served.
Hosted by Greta Van Susteren, the special will focus on five military couples after one of them comes home from war physically and/or mentally wounded. During the program, Van Susteren and correspondent Griff Jenkins travel to the Samaritan Lodge Alaska with Rev. Franklin Graham where they go fly fishing, bear watching and even jump into icy water with the veterans while they are going through intensive marriage counseling.
Additionally, Van Susteren will take an extensive look at PTSD, the difficulty of finding a civilian job after leaving the service and the deteriorating situation in Iraq.
LABOR ON LABOR DAY: Animal Planet will be at the Nebraska State Fair this Labor Day weekend covering calves, lambs, pigs and chicks in their first moments of life. "Labor Live" will break into regular programing to cover live births as they happen.
Also the birth alerts will take place during airings of "Dirty Jobs."
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.