Yesterday, the most talked about ad was Dodge Ram’s tribute to farmers, filled with Paul Harvey audio, stellar photography and plenty of Americana. It was a great ad.
Today, we look at some of the worst, ones that cost a lot of money to get attention to extend the brand.
GoDaddy.com’s awkwardness took the spotlight between two opposites sharing a kiss. The ad may not translate to future sales of its web hosting services, but people watched.
"I’m not sure it didn’t work," said BVK Executive Creative Director Gary Mueller. "(The spot) got a lot of attention, and for a company, its whole M.O. is to get everybody to take notice."
Mueller and I agreed that Coke missed the mark. The beverage bottler wanted people to vote among groups racing through the desert for a soda. Problem with the ad, I don’t think anyone cared between the cowboys, showgirls or road warriors who won. Kudos go to Coke for trying to be interactive, though.
Other ads just failed to get people to even notice. Gilden, an apparel maker, used its entire advertising budget on one ad, seeking all of us to care about what a guy would do to get back his favorite t-shirt.
And there was Beck’s Sapphire.
"While this commercial didn't make me want to go out and buy a bottle of Beck's, it did remind me how great hip-hop was in the 1990s," wrote Time magazine’s Victor Luckerson. "This black goldfish's suave rendition of "No Diggity" would have been enough to make Blackstreet proud ..."
POWER OUTAGE: While the real reason of the power outage and delay in Sunday’s Super Bowl game may never be fully known, CBS was proud to say that they were able to stay on the air with the broadcast.
"Immediately after the power failure in the Superdome, we lost numerous cameras and some audio powered by sources in the Superdome. We utilized CBS’s back-up power and at no time did we leave the air. During the interruption, CBS Sports’ Steve Tasker, Solomon Wilcots and our studio team reported on the situation as a breaking news story, providing updates and reports while full power was being restored to the dome including our sets and broadcast booth. All commercial commitments during the broadcast are being honored," said Jennifer Sabatelle, vice president of communications at CBS Sports.
The outage didn’t keep people from watching. According to CBS, 108.41 million viewers tuned in, making it the third-most-watched program in television history. The Milwaukee market, and WDJT-TV CBS 58, ranked ninth in the nation for viewership of the game. Baltimore was first among meter-rated markets, while New Orleans, Washington, Norfolk and Dayton rounded out the Top 5.
RETIREMENT PARTY: In case you were not one of the lucky 1,000 to get a ticket to Donald Driver’s retirement party at Lambeau Field, you can still catch the ceremony on Wednesday. WTMJ-TV Ch. 4 and WTMJ-AM 620 will both provide live coverage of the event. As the Packers receiver calls an end to his playing days, the team of Lance Allan, Rod Burks, Jeff Falconio and Greg Matzek will provide team coverage from the event in Green Bay at 11 a.m.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.