By JC Poppe Special to Published Jul 08, 2011 at 11:53 AM

In an attempt to increase his profile, producer 40 Mil has teamed up with Haz Solo to bring the curious public beat videos.

With the youth turning to YouTube over Google and Yahoo!, it's just smart to have a visual to go with your sounds.

For their first beat video, Haz and 40 Mil show you how big a "Monster" 40 is.

Check it out.

JC Poppe Special to

Born in Milwaukee and raised in the Milwaukee suburb of Brown Deer, Concordia University Wisconsin alumnus Poppe has spent the majority of his life in or around the city and county of Milwaukee.

As an advocate of Milwaukee's hip-hop community Poppe began popular local music blog Milwaukee UP in March 2010. Check out the archived entries here.

Though heavy on the hip-hop, Poppe writes about other genres of music and occasionally about food, culture or sports, and is always ready to show his pride in Milwaukee and Wisconsin.