By JC Poppe Special to OnMilwaukee.com Published Oct 20, 2011 at 12:34 PM

Brian "B.Reith" Reith may have moved away from Milwaukee several years ago, but his career has still been something worth watching since he made his move to Nashville.

After moving he found his way into a record deal on Toby Mac's Goatee Records, but the dream didn't last as long as Reith would've hoped as he signed his deal during the constantly down-swooping sales labels have been encountering for the last six or seven years.

After Brian was given the choice to stay with Goatee or leave for other pursuits, Reith left his label and soon found himself rubbing elbows with a major mainstream record label.

Due to the chaos that the record industry is in, many positions at the labels have become revolving door positions - if those positions aren't completely cut altogether - and Reith's connections at the new label interested in him found themselves out of their jobs.

Instead of taking that as a message from a higher power to quit making music, he decided to press on and to make a new album.

The new album is called "How The Story Ends" and sounds like it could possibly be a swan song from the multi-talented, cross-genre artist.

"How The Story Ends" is being released Nov. 1 and Reith has recently released a new mini-doc about the making of the album.

You can peep that right here.

 

JC Poppe Special to OnMilwaukee.com

Born in Milwaukee and raised in the Milwaukee suburb of Brown Deer, Concordia University Wisconsin alumnus Poppe has spent the majority of his life in or around the city and county of Milwaukee.

As an advocate of Milwaukee's hip-hop community Poppe began popular local music blog Milwaukee UP in March 2010. Check out the archived entries here.

Though heavy on the hip-hop, Poppe writes about other genres of music and occasionally about food, culture or sports, and is always ready to show his pride in Milwaukee and Wisconsin.