By JC Poppe Special to Published Feb 16, 2012 at 10:18 AM

I've been talking to music video director Xavier Ruffin about the video for Gerald Walker's "Please Shut The F*** Up" semi-regularly over the last month or so and the conversation was always left at how good the video is going to be and how much I'm going to like it.

Today the video premiered on's front page and I have to say that Ruffin was right, the video is very good and I absolutely do like it.

Always one to toy with editing techniques, Ruffin gives us a kaleidoscope-themed visual that is very symbolic of the two-faced presentation people can often give an artist.

The video, as with his other work with Walker and other artists, tells a story in an intriguing way that takes an already quality song and now tips the scales even further in its favor.

This video definitely gets a "two thumbs up" from me. What about you?

JC Poppe Special to

Born in Milwaukee and raised in the Milwaukee suburb of Brown Deer, Concordia University Wisconsin alumnus Poppe has spent the majority of his life in or around the city and county of Milwaukee.

As an advocate of Milwaukee's hip-hop community Poppe began popular local music blog Milwaukee UP in March 2010. Check out the archived entries here.

Though heavy on the hip-hop, Poppe writes about other genres of music and occasionally about food, culture or sports, and is always ready to show his pride in Milwaukee and Wisconsin.