Brady Street boutique Aala Reed is back to its old ways again.
After three years of operating as fashion source for both men and women, the store is reverting back to selling solely men's attire, as it did when it originally opened at 1320 E. Brady St. in 2001.
When former neighbor Three Graces relocated to the Third Ward (Three Graces has since closed), Aala Reed's owner Laura Lutter Cole expanded into that space to create an adjoining women's boutique. Now, she says, she is excited about going back to catering exclusively to men.
"The men's clothing industry has done a very good job of adjusting to the downturn economy by offering more reasonable price points that we can in turn pass along to our customers," she says.
"So we've found some great new designers as well as broadening the selection we'll carry from some of our current brands -- Ted Baker, Martin Gordon, Gant, etc.-- all at very attractive prices without compromising the quality of the clothing."
OnMilwaukee.com staff writer Julie Lawrence grew up in Wauwatosa and has lived her whole life in the Milwaukee area.
As any “word nerd” can attest, you never know when inspiration will strike, so from a very early age Julie has rarely been seen sans pen and little notebook. At the University of Wisconsin-Milwaukee it seemed only natural that she major in journalism. When OnMilwaukee.com offered her an avenue to combine her writing and the city she knows and loves in late 2004, she knew it was meant to be. Around the office, she answers to a plethora of nicknames, including “Lar,” (short for “Larry,” which is short for “Lawrence”) as well as the mysteriously-sourced “Bill Murray.”
