By Michael Stodola Special to Published Nov 27, 2009 at 2:16 PM

Walking out to the car this morning, my heart skipped a beat when I saw a note taped to the window. Is it a ticket? Nope. Did someone hit my car and leave information? Nope.

It was an ad.

Now, of course, this has happened to all of us more than once. And I'm wondering -- what is the success rate of these direct marketing pieces of trash? The average response rate for a successful direct mail campaign is only about 2.5 percent.

But, I'm also wondering -- isn't this form of direct marketing illegal?

I bet these "notes" are not only ineffective, but repel people away from their cause. This particular note touted the opportunity of pulling in $2,200 each month working for an "International Company" in "Health & Fitness."

These messages are usually about making gobs of cash, however, I have seen everything from dry cleaning deals to charity support.

A couple years ago, I even got one that was printed to look exactly like a parking ticket. The geniuses behind that one must have thought: "The best way to reach our audience is to piss them off, right?"

Now, are these people:
A.) Obnoxious
B.) Pitifully ignorant
C.) Just plain out-of-touch

You decide. I do know this much: Advertising, when done correctly, is informative, entertaining and motivational. When it's done incorrectly, it's pollution.

So, dear Aaron (the contact listed on my note), I suggest an effective social media campaign or, at least, an ORIGINAL guerrilla-marketing stunt. Until then, find something else to do in the middle of the night instead of cluttering up my neighborhood.

Michael Stodola Special to
Michael Stodola is the Creative Director at Boelter + Lincoln – a Milwaukee advertising agency. He loves his job, but not as much as he loves scuba diving, crab cakes or playing with his kids. His favorite thing is sneaking off for dates with his hottie wife. Born and raised in Nebraska, he’s been calling Milwaukee home for well over 10 years. After Michael’s impending death, he’d like to return to this world as your next American Idol®.