Even during the precipitous travel downturn during the ongoing pandemic, Milwaukee Mitchell International Airport has continued its makeover, adding a beer garden in March, Bronzeville-themed shop in August and a revamped Mitchell Gallery of Flight and USO area that same month.
This week, MKE has announced the opening of a No Boundaries retail store in the main terminal.
Operated by Paradies Lagardère, which owns the concession rights at the airport, the shop sells a mix of clothing, outerwear, equipment and accessories from outdoor-focused brands like Aventura, Columbia and KÜHL, among others.
It also sells outdoorsy gift ideas like CamelBak water bottles and Atomicchild’s graphic socks that depict the great outdoors, according to a press release issued Wednesday.
“With more people seeking outdoor destinations for leisure travel this winter, we couldn’t picture a better time to welcome No Boundaries to Milwaukee Mitchell International Airport,” said Airport Director Brian Dranzik.
“Whether you’ve come here to hit the snow-covered slopes, do some cold-weather camping, or if you’re simply trying to enjoy some time outside -- No Boundaries has the gear to meet the needs of travelers who crave adventure.”
According to the release, No Boundaries was built out with "sustainable, energy-efficient materials. The graphics displayed throughout the store serve to inspire and remind travelers of all the great outdoor destinations Wisconsin has to offer such as Lake Superior, Devil’s Lake State Park, Milwaukee’s Pierhead Lighthouse and more."
The shop is open every day from 8 a.m. until 4 p.m. It is located next to the Summerfest Marketplace.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.