By OnMilwaukee Staff Writers   Published Apr 22, 2010 at 4:35 PM

Alterra Coffee Roasters announced today that its coffee will soon be available worldwide, thanks to a collaboration with Mars Drinks, a global leader in workplace beverages.

Via Mars' FLAVIA single-serve system's offerings of specialty coffees, teas and hot chocolate, Alterra products will be shared with the world.

According to Alterra owners Lincoln Fowler, Ward Fowler and Paul Miller, Mars Drinks purchased the global rights to the Alterra brand, but they say Alterra will remain an independent, locally-owned company. The owners will continue to operate their Milwaukee-are cafes as they have for the last 17 years.

"Milwaukee can be proud that Mars wants to share the Alterra experience with the world," said Lincoln Fowler.

"They traveled the globe looking for a great cup of coffee, and they found it right here in Milwaukee. Mars saw what makes Alterra special -- that we source, roast and serve a high quality coffee in a setting that reflects our artisanal heritage, unpretentious roots and strong work ethic."