We got several questions last night about the new "B4N CU17" lights on the side of one of Northwestern Mutual's buildings in Downtown Milwaukee.
So, we asked around.
John Gardner at Northwestern Mutual says, "All this week, we’re lighting up one side of the building with B4N CU17 – text language for 'Bye for now, see you in 2017.'
"It’s essentially the east building saying goodbye to Milwaukee. Deconstruction of the building is underway, and as you know, the building is being deconstructed to make way for the Northwestern Mutual Tower & Commons that will be completed in 2017," said Gardner.
The new Northwestern Mutual Tower and Commons will replace the company's current east office building, will be 32 stories high with curved glass panels arcing southeast toward Lake Michigan.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
