By Jeff Sherman Staff Writer Published Sep 13, 2010 at 2:12 PM

According to, the presenting sponsor, "the primary goal of Milwaukee Beer Week is to enhance beer knowledge and appreciation through a series of events in the great city of Milwaukee, Wis."

Indeed, this once-trade-show-type industry event has evolved and this year it's full of events, tastings, a big 25th anniversary for Sprecher and much more.

Click here for the full calendar of events.

And, don't forget about the "first annual Oktoberfest Extravaganza" at Von Trier this weekend. It will work very well, in concert, with the big East Side Tomato Romp and Bloody Mary contest.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.