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With George Webb presumably prepping for a potential free burgers extravaganza Friday night, another Milwaukee burger biz is also catching Brewers fever.
AJ Bombers, 1247 N. Water St., Downtown, and in the Mayfair Collection, 11340 W. Burleigh St., in Wauwatosa, is rebranding as Bernie’s Bombers for the duration of the National League Championship against the Dodgers, which kicks off Friday night.
"AJ Bombers has enjoyed a long partnership with Miller Park and the Milwaukee Brewers," says John Walch, president of Hospitality Democracy, which owns Bombers.
"We’re thrilled about the success of the Brewers this season and look forward to bringing that Miller Park-energy to our AJ Bombers restaurants. Besides, what could be a better way to cheer on the Brewers than a burger, p-nuts, maybe some cheese curds and definitely some custard?"
What does this mean for you?
It means that anyone wearing Brewers gears gets a free cup of original custard or tap beer to during the NLCS.
It means you can order a pretty rad pretzel in the shape of the Brewers’ beloved ball-and-mitt logo, or a Cracker Jack custard concrete (which is also being added to the restaurant’s autumn menu come November) or a Braun Double Bacon Burger with two smashed patties, American cheese, Nueske’s bacon, Bombers sauce, beer mustard cheese sauce, lettuce and tomato.
Additionally, many menu items will be renamed in honor of the Crew during the series, and the restaurants will have the games showing on the televisions (with the sound ON!), too.
Bombers’ sister bakery, Holey Moley Doughnuts in the Third Ward and the Mayfair Collection will offer a special blue and yellow sprinkled donut during the NLCS, too.
I can’t wait to see how Milwaukee businesses ramp it further when the Crew disposes of the Dodgers and moves to the World Series.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.