By Andy Tarnoff Publisher Published Aug 03, 2009 at 9:48 PM

I read an interview tonight with the designer who created the iconic Apple logo, and it got me thinking: What are the logos that resonate the most with me?

I'm not a professional graphic designer, but it's certainly part of my job, and I've created plenty of logos in my day. I've also interviewed Tom Meindel, the designer who made my all-time favorite logo, the old "ball and glove" Milwaukee Brewers insignia.

It's certainly not easy to create a logo that will stand the test of time (we've had three in 11 years here at, and it's tough to make a logo that will look great in all applications, sizes and on different backgrounds.

So I thought of my favorite corporate logos, then hopped online to see what other people think. The "experts" and I agree in many cases, and in some we don't (I'm not particularly blown away by Pepsi, for example).

Some of these corporate logos may be high on my list because of their personal significance to me, others are just great design. If you care, weigh in with your favorite logos using the Talkback feature below:

  • Apple
  • Atari
  • BMW
  • MG
  • Major League Baseball
  • Milwaukee Brewers (ball and glove)
  • (sorry, I had to)
  • Schlitz
  • Sony
  • Starbucks
  • Target
  • UPS
  • Volkswagen

Andy is the president, publisher and founder of OnMilwaukee. He returned to Milwaukee in 1996 after living on the East Coast for nine years, where he wrote for The Dallas Morning News Washington Bureau and worked in the White House Office of Communications. He was also Associate Editor of The GW Hatchet, his college newspaper at The George Washington University.

Before launching in 1998 at age 23, he worked in public relations for two Milwaukee firms, most of the time daydreaming about starting his own publication.

Hobbies include running when he finds the time, fixing the rust on his '75 MGB, mowing the lawn at his cottage in the Northwoods, and making an annual pilgrimage to Phoenix for Brewers Spring Training.