By Molly Snyder Senior Writer Published Jun 21, 2018 at 6:01 PM

A new, local rideshare app called BidRide is ready to take on the competition with a concept that allows riders to set the price for their ride and drivers to accept or decline it.

"Uber and Lyft control everything. They set the pricing," says Joe Sanfelippo, a former taxi company executive and CEO of Milwaukee-based BidRide. "Our model is a free-model approach that suggests what a fair ride would be, but we let the rider and driver negotiate the price."

Sanfelippo, who lives in Milwaukee, says his app protects riders from surge prices and provides drivers with more control over how much they are paid.

"One of the biggest problems with rideshare is that drivers can't make a livable wage, but our drivers are in charge of their own destiny because they will never work for less money than they want to," he says. "They have the final say.

"We are a very driver-centric company, which is what’s best for our riders, too."

The BidRide concept is similar to Priceline. After riders request a ride, they are offered the market price and then can accept it or suggest a lower price. If a driver does not take the ride, they can increase the price accordingly.

Also, if a price is suggested and someone is in a hurry, they can offer over the suggested price with the understanding they will be prioritized by the nearest drivers.

Taxi service is also available via BidRide, and the company plans to offer shuttles, limos and ADA-accessible vehicles in early fall.

"We want to provide the best rides for everyone while honoring our drivers' time and wage," says Sanfelippo.

Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.

As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.

She also once got a colonic just to report on it, but that's enough on that. 

Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.

Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.

In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!

When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.