By Julie Lawrence Special to OnMilwaukee.com Published Oct 21, 2008 at 2:40 PM

Although it sounds like the nickname you gave your refrigerator in college, the Blatz Cave is actually the name of the immensely diverse and interestingly stocked beer cooler inside the brand new Blatz Market and Liquor, 1121 N. Broadway.

Beer baron Joe Woelfle opened his beer and wine shop Friday, Oct. 10 in a 1,000-sq. ft. space on the street level of Downtown's Blatz Condos, the former site of the historic Blatz Brewery.

He tells us his selection is second to none, but also includes an indecisive beer-lover's dream: the build-your-own six-pack option.

The store is open 9 a.m. to 9 p.m. daily and Woelfle has scheduled an official grand opening for this Friday, Oct. 24. The wine samples are on him.

Julie Lawrence Special to OnMilwaukee.com

OnMilwaukee.com staff writer Julie Lawrence grew up in Wauwatosa and has lived her whole life in the Milwaukee area.

As any “word nerd” can attest, you never know when inspiration will strike, so from a very early age Julie has rarely been seen sans pen and little notebook. At the University of Wisconsin-Milwaukee it seemed only natural that she major in journalism. When OnMilwaukee.com offered her an avenue to combine her writing and the city she knows and loves in late 2004, she knew it was meant to be. Around the office, she answers to a plethora of nicknames, including “Lar,” (short for “Larry,” which is short for “Lawrence”) as well as the mysteriously-sourced “Bill Murray.”