When a TV production calls asking to "bling things up," well, more often than not productions fall into the camp of more is more.
That case seems to hold true for Blizzard Lighting, the Waukesha-based firm that will be lighting up the pregame and halftime set for Fox at Sunday’s NFC Championship football game on Sunday in Seattle.
Blizzard is collaborating with another Wisconsin-based company, ModTruss, on the project. ModTruss constructs on-location sets for a number of sports telecasts for different outlets.
"Seeing our BLOCKHEAD fixtures in action for the NFC Championship is the culmination of a lot of hard work from many people both on our team and from ModTruss. Having the fixtures and the Packers both there, it doesn’t get much better," Will Komassa, president of Blizzard Lighting, said in a release.
"Fox Sports wanted to, in their words, ‘bling things up a little bit’ for the game, but we were also aware that we didn’t have a large amount of space to work with on the set. BLOCKHEAD’s compact size, flexibility and built-in bag of visual tricks make it the perfect product to give their coverage the flash they are looking for."
Fox will use four BLOCKHEAD programmable professional LED light fixtures that feature a 5x5 matrix of high-power color changing LEDs on the face. The fixtures are capable of displaying low-resolution animated content, patterns, static colors and beam effects, according to the release.
Another challenge for Blizzard’s team is the fact that the game is scheduled during the day.
"It’s tough finding lighting that is going to have an impact on a brightly lit TV set, during daylight hours," Komassa said. "Fortunately, BLOCKHEAD gives us a ton of visual appeal whether you are looking at the fixture itself, or if it is being used as a lighting projector, even in bright light conditions."
ModTruss also uses Blizzard’s Fox Sports, CBS Sports, MLB Network, NFL Network and The UFC.
"Blizzard’s fixtures are always top-notch and among the best. They fit into or on top of any of our ModTruss stages with ease," said Colleen Mayberry, director of sales and marketing at ModTruss.
ON THE STAGE: Area stand-up comic Johnny Beehner will be on the "Late Show with David Letterman" on CBS tonight. Literally known as one of the nicest people in the business, Beehner will have this opportunity to take his material to a national audience.
He will be on the show with football coach Urban Mayer of Ohio State and musical artist Ella Henderson.
I remember seeing Beehner more than a few times at the Skyline Comedy Café in Appleton, when he was working a regular full time job and did comedy as a side gig. Now, most weeks the Marquette University grad is on the road, making his way as a full-time comic.
He always had new material, and is always good at getting a laugh. It will be great to see him get a laugh tonight from Letterman. Late night slots for comics used to be a regular norm, but as shows have evolved, those type of things are pretty elusive. This is one person who deserves to make this dream a reality.
You can hear him here as a guest on the Mike Merryfield Podcast.
MLK: "Black Nouveau," Milwaukee’s voice of the African-American community, will present a special Martin Luther King Jr. Day episode at 6:30 p.m. on Wednesday on Milwaukee Public Television Ch. 10.
The special includes highlights from the fourth annual Tribute to Martin Luther King Jr. Concert, featuring Milwaukee’s Bel Canto Chorus and the Sanctuary Choir of the Holy Redeemer Institutional Church of God in Christ. Through the diverse backgrounds of these two choirs, Dr. King’s iconic dream is illuminated, and the combination of their different musical perspectives helps bridge the gulf of segregation and prejudice.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.