By Lori Fredrich Senior Writer & Dining Editor Published Sep 23, 2019 at 12:01 PM

Beloit-based Blue Collar Coffee Co. has announced that it will open its second cafe at 523 Milwaukee St. in Delafield in the former home of Milwaukee Street Traders.

The cafe, which is expected to open by the end of this year, is owned and operated by Geronimo Hospitality Group which also operates HotelI.d.be FITNESS, and Bark River CrossFit.

Blue Collar Coffee Co. will feature a variety of coffee-based beverages made from beans roasted and sourced by acclaimed Ruby Coffee Roasters in Nelsonville, Wisconsin. The menu will include espresso, tea, smoothies, baked goods, breakfast sandwiches and various lunch items including sandwiches and soups.

 "We look forward to introducing the Blue Collar Coffee concept to local Delafield residents and travelers coming to the city," noted Jeff Whiteman, chief operating officer for Geronimo Hospitality Group in a release on the new cafe.

"Blue Collar Coffee Co. is a natural fit for Delafield. The coffee house really complements the other Geronimo brands already in the market, and it will continue to enhance the downtown Delafield experience."

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.