By Lori Fredrich Senior Writer Published Sep 23, 2019 at 12:01 PM

Beloit-based Blue Collar Coffee Co. has announced that it will open its second cafe at 523 Milwaukee St. in Delafield in the former home of Milwaukee Street Traders.

The cafe, which is expected to open by the end of this year, is owned and operated by Geronimo Hospitality Group which also operates FITNESS, and Bark River CrossFit.

Blue Collar Coffee Co. will feature a variety of coffee-based beverages made from beans roasted and sourced by acclaimed Ruby Coffee Roasters in Nelsonville, Wisconsin. The menu will include espresso, tea, smoothies, baked goods, breakfast sandwiches and various lunch items including sandwiches and soups.

 "We look forward to introducing the Blue Collar Coffee concept to local Delafield residents and travelers coming to the city," noted Jeff Whiteman, chief operating officer for Geronimo Hospitality Group in a release on the new cafe.

"Blue Collar Coffee Co. is a natural fit for Delafield. The coffee house really complements the other Geronimo brands already in the market, and it will continue to enhance the downtown Delafield experience."

Lori Fredrich Senior Writer

Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.

Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon. 

Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.