By Jeff Sherman Staff Writer Published Aug 17, 2013 at 10:19 AM

Blue ribbons are flying on several light posts along Wisconsin Avenue in Downtown Milwaukee.  They look great in the sunshine but look closer and you see they are promoting awareness around the need for foster care and adoptive parenting.

Children's Hospital of Wisconsin Community Services is behind the effort.

The ribbons encourage you to "Become a foster or adoptive parent" and feature the Children’s logo, a phone number (414-KID-HERO) and Web site

Children’s Hospital also has used similar ribbons in the national Blue Ribbons for Kids awareness initiative that helps prevent child abuse during National Child Abuse and Neglect Prevention Month (April). 

Check out the new blue Children’s Hospital ribbons on your next walk up or down Wisconsin Avenue. 

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.