Blu, atop The Pfister Hotel in Downtown, is finally going smoke-free. Rather than going cold turkey and waiting for Wisconsin's No Smoking law to take effect, Blu is doing a step down program, adding one smoke-free day each week.
This is an interesting concept as it also ties into a remodeling of Blu that, appropriately, will reopen in time for an American Cancer Society event on Oct. 10.
Here's the deal. Go to Blu at least three times during this five-week (Aug. 24-Sept. 26) "BluPrint to Quit Program," and you can be eligible to win an overnight stay at The Pfister Hotel and a WELL Spa relaxation package. For each visit, guests will get a punch on their "BluPrint to Quit" card.
So, Blue is going smoke free and using it as way to building business before a short hiatus that will remove the smoke stains and completely renovate the space.
Personally, I love this bar. The views, martinis and cashews are marvelous. But, I've always thought it was way too smoky for its size. So, for this drinker, I'm on board with its "BluPrint to Quit."
Keep reading for more details on Blu's new look, coming this October.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
