By Jeff Sherman Staff Writer Published Feb 09, 2014 at 4:22 PM

BMW's new advertising spot, "Hello Future" toasts the German automobile company's i8 plug-in concept and models.  It also salutes Milwaukee with a prominent placement of the opening of the Burke Brise Soleil at the Milwaukee Art Museum.  It's been online for a while and got its broadcast TV debut during the Opening Ceremonies of the Olympics Friday evening.

"Hello Future" is directed by former Milwaukeean Grant Simpson.  It uses the words of inventor, futurist and author Arthur C. Clarke, "The only thing we can be sure of about the future is that it will be absolutely fantastic."

During NBC's broadcast of the Sochi 2014 Olympic Winter Games, BMW is officially launching the brand campaign for the BMW i brand with its largest media investment of the year. BMW purchased NBC's foreign automotive advertising category during their broadcast of Sochi 2014 and will be debuting three new BMW i spots including "Hello Future," "SHHH," featuring the BMW i3; and "Sightings," featuring the BMW i8. BMW will also air digital shorts throughout the Games appearing at

BMW i is a concept for sustainable mobility and represents the company's electric vehicles including the BMW i3, the first all-electric vehicle made primarily of carbon fiber and the BMW i8, a plug-in hybrid, high-performance electric vehicle. The BMW i3 and BMW i8 go on-sale in the U.S. in the second quarter of 2014.

Several companies, including Porsche, have used the Milwaukee Art Museum as a backdrop in advertisements.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.