Candy corn might be among the most polarizing candies of the season, but BRACH’S®, which is celebrating its 120th anniversary, has a real treat for the 64% of consumers who say that they enjoy eating the seasonal candy.
They’ve introduced the first-ever BRACH’S Candy Corn Suite, a tri-colored oasis that’s sure to inspire Mellowcreme® candy dreams with its orange, yellow and white decor, candy-corn themed activities and plenty of the fall-themed candy to enjoy.
Bookings for the candy-coated room, which is an exclusive offering at two Great Wolf Lodge locations: Pocono Mountains, Pennsylvania and Gurnee, Illinois, can be made beginning today (Sept. 9) for stays starting the first day of fall (Sept. 22) through Halloween (Oct. 31).
The guest experience includes:
- ALL the candy corn. Guests can enjoy sweet treats from a fully stocked pantry cart with BRACH’S Classic Candy Corn, Mellowcreme® Pumpkins and other fall-worthy snacks.
- Sweet decor. The suite is filled with irresistible elements from iridescent candy corn headboards to an illuminated “Make Moments Sweeter” wall sign and a candy corn themed checkers game.
- Candy Corn Club membership: To keep the candy corn love rolling, each stay in the Candy Corn Suite includes membership to the official BRACH’S Candy Corn Club, giving guests a year-supply of the treat (52 11-ounce bags of BRACH’S Candy Corn) delivered to their home following their visit. Members of the Candy Corn Club will also be among the first to know about BRACH’S-related news and seasonal innovations.
Ferrara, the owner of the BRACH’S brand, will also serve as the exclusive candy partner for the Trick-Or-Treat Trail during Great Wolf Lodge’s annual Howl-O-Ween celebration Sept. 26 to Oct. 31. So families who choose to navigate the trail will have the opportunity to enjoy BRACH’s Candy Corn, NERDS, SweeTARTS, Laffy Taffy and Trolli.
Chad Womack, director of BRACH’S seasonal marketing at Ferrara Candy Company says they know that candy corn is always a hotly debated topic in the fall but this initiative was created for the candy’s superfans.
“I always love to see the creative candy corn memes crop up come this time of year,” he says. “And we’re looking forward to seeing how fans enjoy a real-life candy corn dreamland with the BRACH’S Candy Corn Suite at Great Wolf Lodge. It’s delicious-looking, fun, and oh-so timely for Halloween’s sweetest moments.”
BRACH’S Candy Corn Suite sleeps up to six guests and is available starting at $349 per night (plus taxes and resort fees). It includes unlimited access to Great Wolf Lodge’s expansive indoor water park as well as a collection of family-friendly attractions, immersive entertainment offerings and resort-wide seasonal events and activities. Reservations can be made via phone by calling 800-905-9653 and are available on a first-come, first-served basis. Additional information is available at greatwolf.com.
A new Mellowcreme treat
BRACH’S will be further celebrating their 120-year anniversary with a new sweet treat. Mellowcreme Autumn Leaves candy features leaf-shaped candies in five fall-inspired flavors: Caramel Apple, Pumpkin Spice, Sweet Maple, Salted Butterscotch and Spiced Cider.
The colorful leaves are perfect for adding a festive touch to baked goods, spiffing up a snack mix or simply eating out of hand.
The full lineup of BRACH’S fall candies, including Mellowcreme Autumn Leaves, Pumpkins, Autumn Mix and Caramel Apples, Candy Corn, Harvest Candy Corn and Milk Maid Caramels will be available at major retailers nationwide.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
