By OnMilwaukee Staff Writers   Published Apr 11, 2014 at 1:30 PM

Nikki Panico, executive director of Susan G. Koman for the Cure Southeastern Wisconsin and Clai Green, owner of Luci Boutique, are hosting the Beauty Is… premiere, Pink Balloon Project photo exhibit and Cut Out Cancer event on May 4 from 4 to 9 p.m. at Milwaukee’s Intercontinental Hotel, 139 E Kilbourn Ave.

The evening’s activities will include the premiere of the Beauty Is… documentary beginning at 5 p.m., which highlights the struggles and triumphs of eight breast cancer survivors. The film features first-person accounts of the effects of cancer and shows the making of the Pink Balloon Project photo exhibit by John Grant. The documentary was filmed in Milwaukee and is directed and produced by Green and Chandra Cooper. You can watch the trailer for the documentary below. 

"Beauty Is..." Trailer from Breanne Brennan on Vimeo.

Besides the premiere of the documentary, the event will also include the Cut Out Cancer hair-styling competition at 6:30 pm, highlighting eight Milwaukee salons, a hair show at 7:30 p.m. and a fashion show sponsored by Luci Boutique, Shape and Boutique Blou beginning at 8:30 p.m. There’ll also be vendor booths and a silent auction. An after party will be held at Casablanca, 728 E Brady St. beginning at 9 p.m.

Gregory Patterson, hair expert and brand ambassador for blowpro; Leigh McNabb, a radio personality from Milwaukee’s KISS-FM; and Jordan Dechambre, a fashion expert, will be hosting the event.

The event is free but you can purchase VIP, front-row tickets for $35 per person by calling (414) 226-0114. All proceeds from the event will be donated to Susan G. Koman for the Cure Southeastern Wisconsin. is proud to be a sponsor along with the Intercontinental Hotel and Casablanca on Brady.