For the third straight year, Miller Brewing has invited Milwaukee Brewers players and broadcasters into the Valley brewer’s Flying Hippo innovation brewery at MillerCoors' Technical College to create their own beers that will be available later in the season for fans to not only taste, but to then vote on.
The limited edition beers created by two teams – FOX Sports Wisconsin’s Bill Schroeder and Craig Coshun vs. Brewers Ben Gamel and Eric Thames – will go, ahem, head to head at Miller Park on Monday, July 22, when the Brewers face the Cincinnati Reds.
In the first year, Thames, and relief pitchers Corey Knebel and Oliver Drake, collaborated on a single brew.
Last year, the event turned into a competition with broadcasters Schroeder and Matt Lepay pitted against Brewers relievers Josh Hader and Taylor Williams, and the latter team’s High Heat Pilsner fanned the FOX Sports Wisconsin team’s Mic Drop Lager for the inaugural "Brewmaster" championship.
This time around each team will brew a single, 10-barrel – 310-gallon – batch of beer, according to MillerCoors R&D brewer Jake Carpino.
The teams were at Miller’s innovation brewery on Monday, where team Gamel-Thames was working on its beer, which the players declined to describe, reminding everyone in attendance that it was a competition.
But it seems pretty clear that they’re working on an IPA, as the players were wowed by a hazy IPA they were sampling from brite tanks, and Thames’ previous brew was a hoppy affair. And, Schroeder pretty much said as much.
Plus, while the array of hop pellet samples on a counter in the tasting room might’ve been a red herring, we saw both Gamel and Thames measuring out especially aromatic hops – Thames put the bowl under my nose and encouraged me to take a closer whiff – and then adding them to the brew kettle as wort flowed in from nearby lauter tuns.
Then there was the fact that on the control panel of the computer running the system, it was plainly noted that the concoction is an IPA and one that was being brewed using the same computer procedure as Terrapin’s ultra-hoppy Hopsecutioner IPA, which boasts an lip-puckering 71 IBU and a walk-wobbling 7.3 percent ABV.
That approach is being used because, according to Carpino, the players are hoping to hit some of the same notes as the popular beer from the MillerCoors craft subsidiary in Athens, Georgia. (A can of Hopsecutioner was also sitting out in the tasting room, near those hops samples – only one variety of which is among the six used in Hopsecutioner.)
"Because they’re aiming for some of the same qualities (as Hopsecutioner), such as body, it’s close enough that we can tinker the settings as we go," said Carpino.
Thames vowed the beer, "will pack a punch."
Meanwhile, the broadcast squad is taking a different approach, said Schroeder afterward, promising a much lighter Mexican-style light lager ...
At @MillerCoors innovation brewery to hear from @fswisconsin broadcasters @CraigCoshun and Bill Schroeder and @brewers Eric Thames and Ben Gamel about the beers they’re brewing for this year’s battle. Story soon @onmilwaukee pic.twitter.com/cV1DILP8HL — Bobby Tanzilo (@BobbyOnMKEcom) May 20, 2019
You’ll have to wait until July to try the brews yourself. In the meantime, here’s a sneak peek at the players’ contribution as it fills the brew kettle ...
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Two @brewers players — @bengamel24 and #ericthames — are battling @foxsportswisconsin broadcasters @craigcoshun and Bill Schroeder in a #brewing contest. Fans will vote on the winner in July. Today they were at @millercoors innovation #brewery in #milwaukee and this is the players’ #beer in the brew #kettle. Story soon @onmilwaukee
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.