By Jimmy Carlton Sportswriter Published Jun 25, 2018 at 7:01 PM

On July 7, the Brewers will host the 13th annual "Cerveceros Day" at Miller Park, when Milwaukee takes on the Atlanta Braves at 3:10 p.m. The celebration honors the heritage and importance of Latin American culture to the game of baseball.

Today, the Brewers’ ace social media team released a vídeo fantástico showing that members of the organization – from Bernie Brewer to Orlando Arcia to Ed Sedar and others – can’t wait for Cerveceros Day.

Check it out (and try not to dance):

As in past years, Los Cerveceros will wear special uniforms for their game against Los Bravos. There is also a ticket package, which includes a seat to the game, a collectible Brewers Sugar Skull bobblehead and a unique taste of Hispanic culture throughout the game.

This season, Aurora Health Care became the title sponsor of Cerveceros Day, which is now officially called Hispanic Heritage Day, as part of a long-term partnership with the Brewers to promote diversity and inclusion.

The 2017 event featured a mariachi band, local dance groups, unique merchandise and an online auction. More details on this year’s event will be announced soon; in the meantime, just keep watching that video. 

For information on Brewers theme nights and ticket packages, click here.

Born in Milwaukee but a product of Shorewood High School (go ‘Hounds!) and Northwestern University (go ‘Cats!), Jimmy never knew the schoolboy bliss of cheering for a winning football, basketball or baseball team. So he ditched being a fan in order to cover sports professionally - occasionally objectively, always passionately. He's lived in Chicago, New York and Dallas, but now resides again in his beloved Brew City and is an ardent attacker of the notorious Milwaukee Inferiority Complex.

After interning at print publications like Birds and Blooms (official motto: "America's #1 backyard birding and gardening magazine!"), Sports Illustrated (unofficial motto: "Subscribe and save up to 90% off the cover price!") and The Dallas Morning News (a newspaper!), Jimmy worked for web outlets like, where he was a Packers beat reporter, and FOX Sports Wisconsin, where he managed digital content. He's a proponent and frequent user of em dashes, parenthetical asides, descriptive appositives and, really, anything that makes his sentences longer and more needlessly complex.

Jimmy appreciates references to late '90s Brewers and Bucks players and is the curator of the unofficial John Jaha Hall of Fame. He also enjoys running, biking and soccer, but isn't too annoying about them. He writes about sports - both mainstream and unconventional - and non-sports, including history, music, food, art and even golf (just kidding!), and welcomes reader suggestions for off-the-beaten-path story ideas.