Want to see the 2011 Brewers? Get your tickets now.
With off-season moves that brought pitchers Shaun Marcum and Zack Greinke to Milwaukee, along with the decisions to hold on to Prince Fielder for one more year and sign Rickie Weeks to a long-term extension, the Brewers are in position to have a very good year on the field -- and at the turnstiles.
Ticket sales for the 2011 season have already exceeded last year's pace. The team surpassed the one million mark already and heading into the season, has sold 1.7 million tickets.
"We're about six or seven percent ahead of where we were at this time last year," Brewers Vice President of Business Operations Rick Schlesinger says. "We'd like to get that number to about 10 percent ahead because that will get us on the track to three million for the year."
Three million fans is now the gold standard for the franchise, which attracted 3,068,458 during the 2008 season and 3,037,451 in '09. A disappointing performance in 2010 saw attendance drop to a still-respectable 2,776,531.
Fearful of another lost season on the field, General Manager Doug Melvin made some key off-season moves and just like that, the Brewers are once again a hot commodity.
"It was a great piece of marketing for us," Schlesinger says. "The trades have really propelled ticket sales."
The Brewers consistently rank near the top of fan-affordability rankings thanks to a large number of ticket discounts and promotions. About 57 of the 81 home games have some sort of program that adds some bang to the fans' buck.
The two most popular are Spring Madness, during which certain seats are half-price and sodas and hot dogs are just $1 and the Five-Day, Five-County Weekend, during which residents of Milwaukee, Waukesha, Racine, Ozaukee and Washington Counties -- where the Miller Park sales tax is applied -- can purchase half-price tickets.
Other popular programs are deals with Summerfest, Wisconsin State Fair and the Milwaukee Admirals. Fans can purchase tickets to those events and a Brewers game for one price.
"We're very sensitive to budgets," Schlesinger says. "We want the Brewers to be affordable to everyone. You can take a family of four, get great seats, have plenty to eat and drink and do it for under $100."
Getting to three million fans is no easy task but Schlesinger believes that the Brewers offer the kind of value that fans are looking for -- and in 2011, they have the talent on the field to match. The more the turnstiles spin, the better chance the Brewers have to make much-needed moves later in the season.
"There's no question that attendance is very important," Schlesinger says. "It helps tremendously ... It doesn’t matter if you’re the Yankees, the Brewers, the Marlins or the Giants, ticket sales are still your No. 1 source of revenue."
Tickets are already sold out for the April 4 home opener against Atlanta and the April 9 game against the Cubs. Tickets to bobblehead giveaway games are going "very quickly," Schlesinger says.
Miller Park ticket information
Live sales: At the Miller Park Ticket Window (behind the home plate gate) or at ticket kiosks near the home plate gate, the Hot Corner, loge level and club level concourses.
By phone: Tickets can be purchased by calling (414) 902-4000.
Online: brewers.com/tickets
2011 prices
- Field Infield Box -- $50 ($80 marquee)
- Field Outfield Box -- $40 ($65)
- Loge Diamond Box -- $46 ($65)
- Loge Infield Box -- $48 ($55)
- Loge Outfield Box -- $30 ($60)
- Club infield box
- With waitstaff -- $40 ($60)
- Without waitstaff $36 ($60)
- Terrace Box -- $21 ($25)
- Terrace Reserved -- $15 ($20)
- Field Bleachers -- $20 ($30)
- Loge Bleachers -- $20 ($30)
- Bernie's Terrace -- $8 ($15)
Season-long ticket promotions
$13 Brewers Fair Fridays -- At Miller Park, every Friday is a $13 Fair Friday! Your Fair Friday purchase includes one Terrace Reserved ticket to one of 13 Friday Brewers home games during the 2011 season and one general admission ticket to the 2011 Wisconsin State Fair. The offer is valid for "marquee" opponents like the Cubs, Cardinals and Twins. For information, call (414) 902-4000 or visit brewers.com/statefair. Tickets are subject to availability, through July 31.
Associated Bank Brewers Checking 2-for-1 ticket discount -- Associated Bank Brewers Checking customers can receive a 2-for-1 ticket discount on Terrace Box, Terrace Reserved and Club Outfield tickets for select games and receive 10 percent savings on purchases made at the Brewers Team Stores in Miller Park by showing their Brewers checks or Baseball Fan Platinum MasterCard Check Card. Valid dates include: April 26, May 24, June 22, July 7, Aug. 16 and Sept. 14.
Brew Crew & the Zoo Ticket Package -- For just $18, see the Brew Crew and the Zoo. Get one Terrace Reserved ticket to select Brewers games and one 2011 adult admission ticket to the Milwaukee County Zoo (valid through Dec. 31, tickets not valid in conjunction with any other offer), plus a free Brew Crew and the Zoo T-shirt. For more information, call (414) 902-4000 or visit brewers.com/zoo. Offer ends Sept. 14.
Brewers Kids Club presented by Associated Bank -- Kids 14 and under can join the club to receive six Terrace Reserved tickets redeemable for any Sunday-Friday Brewers home game during the 2011 season, excluding marquee and all-fan giveaway dates. Kids will also receive a Brewers Kids Club cap, ID and lanyard, wallet, water bottle, Brewers poster and other exclusive opportunities, all for just $25.
Brewers-Summerfest 2 for $24 -- For just $24, get a Terrace Reserved ticket to the Brewers home games against the Rays and Twins June 20-24, a general admission Summerfest ticket (valid any day June 29-July 3 or July 5-10) and a special edition Brewers-Summerfest item. For information, call (414) 902-4000 or visit brewers.com/summerfest.
Brewers-Timber Rattlers Fang-tastic Ticket Deal -- Get one Loge Bleachers ticket to one of six select Brewers home games and one Reserved Bleachers ticket to one of six select Wisconsin Timber Rattlers home games, plus a special Brewers-Timber Rattlers T-shirt, all for just $20. For information, call (414) 902-4000 or visit brewers.com/timberrattlers. Offer ends Aug. 28.
Club Goodwill -- At each non-marquee home game, starting when the gates open, visit the left-field ticket windows to purchase a $10 ticket in the Club Goodwill Loge Bleachers Section (Section 238) at Miller Park. Limit four tickets per person, while supplies last.
Family Days -- Fans can purchase an $11 Terrace Reserved ticket to the Sunday home games on July 31 or Sept. 11 and receive a coupon for a free hot dog and small soda. Must be purchased at least 48 hours in advance of the game. For information, call (414) 902-4000 or visit brewers.com/familydays.
Great Clips Kids Base Runs -- Kids 16 and under can run the bases after Sunday home games! For details on how to enter to win the chance to lead off the Great Clips Base Run, visit participating Milwaukee-area Great Clips salons.
Harley-Davidson Double Play -- For just $16, get one Terrace Reserved ticket to Wednesday Brewers home games and one 2011 adult admission ticket to the Harley-Davidson Museum (valid anytime during the museum's normal business hours). For more information, please call (414) 902-4000 or visit brewers.com/hdmuseum. Offer excludes the marquee game on July 27 and ends Sept. 28.
Kids and Senior Citizens Discount Days -- Kids 14 and under and seniors 60 and over receive up to a 50 percent savings on all seats except for Bernie's Terrace and the $1 Uecker seats. Valid dates are: April 7, April 27, May 11, May 25, June 22, July 4, July 6, Aug. 3, Aug. 18 and Sept. 1. For information, call (414) 902-4000 or visit brewers.com/tickets.
Kohl's Family Section -- Sections 217, 308, 309 and 417 are designated as the Family Sections at Miller Park. The serving and consumption of alcohol is prohibited in these areas. Contact the Milwaukee Brewers for ticket availability. Some restrictions apply.
Miller High Life Mondays -- For Monday home games, fans may purchase Terrace Reserved seats for just $6. Offer excludes Opening Day.
Miller Lite Beerpen -- Each Friday home game, all fans 21 and older can be part of the Miller Lite Beerpen in the right-field Loge Bleachers. Tickets are $20 and include a Brewers T-shirt and special entertainment in the Miller Lite Beerpen. Marquee Games are $30.
Potawatomi Grand Slam Thursdays -- After each Thursday home game, fans 21 years of age and older can bring their game ticket to Potawatomi for a chance to win autographed memorabilia, bobbleheads and more. Must join or be an existing Fire Keepers Club member to receive entry.
Potawatomi Lucky Loge Days -- Choose from 10 Lucky Loge Days to save over 50 percent with this special offer! For just $25, get a Loge Outfield ticket to weekday home day games throughout the 2011 Brewers season and a $25 Potawatomi Bingo Casino Restaurant Gift Card valid for food and beverage at any of the Casino's five unique restaurants. For tickets, please call (414) 902-4000 or visit brewers.com/potawatomi. Some restrictions apply. Offer excludes the marquee game on July 28 and ends Sept. 1.
Time Warner Cable Customer Appreciation Days -- In the month prior to a redemption date, Time Warner Cable customers can find a buy-one, get-one free Terrace Level ticket voucher in their Time Warner Cable statement. Vouchers may be redeemed by mail, at the Miller Park box office, or online at brewers.com/timewarnercable for the following games: April 5, May 15, June 21, July 4, Aug. 16 and Sept. 9.
Time Warner Cable Student Nights -- Every Friday home game, high school and college students can purchase Terrace Reserved and Loge Bleachers tickets for half price when showing their current student ID at the Miller Park box office. The first 250 students to purchase tickets in the Loge Bleachers Section 233 receive a free T-shirt! Offer excludes the Miller Lite Beerpen. Only $10 Terrace Reserved tickets are available for marquee games. Tickets can also be purchased by calling (414) 902-4000 or visiting brewers.com/students.
Valvoline Instant Oil Change 4 Pack -- Buy two Terrace Reserved seats, get two free! Offer valid for every Wednesday home game, except July 27 with your Instant 4-Pack voucher from Valvoline Instant Oil Change. Redeem your voucher by mail or at the Miller Park box office.
