By Lori Fredrich Senior Writer Published Sep 12, 2017 at 5:01 PM

Brunch, the downtown restaurant specializing in breakfast and brunch dishes, will soon have a sister restaurant at the Sendik's Towne Centre, 18985 W. Capitol Dr. in Brookfield.

The new location, which is on track to open this fall, will be an "exact replica" of the downtown location, noted Morgan Sampson, owner of Brunch. And that means bright cheery digs along with plenty of creative breakfast items (see our 3 Dishes for examples) and brunch drinks like Bloody Marys and mimosas.

Sampson says Executive Chef Mike Holz is also on board as a co-owner for the second location.

"I’m really excited to have a partner in this," she says. "He’s been such an important part of the concept since the beginning, and it makes it so much easier to know that I’m working with someone who cares about the concept as much as I do."

If all goes well, Sampson says expansion plans for the concept aren’t likely to end with the Brookfield restaurant. "We're taking it one step at a time," she says. "In this case, we found the perfect location, and it happened to be in Brookfield."

Hours at the Brookfield location will be 7 a.m. to 3 p.m. on weekdays and 8 a.m. to 3 p.m. on weekends.

Lori Fredrich Senior Writer

Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.

Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon. 

Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.