Brunch, the downtown restaurant specializing in breakfast and brunch dishes, will soon have a sister restaurant at the Sendik's Towne Centre, 18985 W. Capitol Dr. in Brookfield.
The new location, which is on track to open this fall, will be an "exact replica" of the downtown location, noted Morgan Sampson, owner of Brunch. And that means bright cheery digs along with plenty of creative breakfast items (see our 3 Dishes for examples) and brunch drinks like Bloody Marys and mimosas.
Sampson says Executive Chef Mike Holz is also on board as a co-owner for the second location.
"I’m really excited to have a partner in this," she says. "He’s been such an important part of the concept since the beginning, and it makes it so much easier to know that I’m working with someone who cares about the concept as much as I do."
If all goes well, Sampson says expansion plans for the concept aren’t likely to end with the Brookfield restaurant. "We're taking it one step at a time," she says. "In this case, we found the perfect location, and it happened to be in Brookfield."
Hours at the Brookfield location will be 7 a.m. to 3 p.m. on weekdays and 8 a.m. to 3 p.m. on weekends.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
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