By Jimmy Carlton Sportswriter Published Jun 18, 2018 at 6:17 PM

PBR is coming to the new Bucks arena. No, not that PBR; Miller Brewing Co. is the exclusive beer partner of the team and venue. The Professional Bull Riders, the world’s premier bull riding organization, is bringing "The Toughest Sport on Dirt" to the Wisconsin Entertainment and Sports Center the weekend of Oct. 6-7 for the 25th PBR: Unleash the Beast, Milwaukee Invitational. 

Tickets for the two-day event at the new arena start at $15 and are on sale now.  

"We’re thrilled to have one of the toughest and most action-packed sports in the world come to Milwaukee in October," said WESC General Manager Raj Saha. "With the Milwaukee Invitational being one of the last events prior to the PBR World Finals, we expect quite the ride that weekend."

According to a WESC news release, the 2018 Milwaukee Invitational will feature the top 35 professional bull riders in the world competing in an eight-second man-versus-beast duel. The event will be the 25th event on the 27-stop PBR premier series that culminates in the World Finals in Las Vegas, Nov. 7-11, when the 2018 PBR World Champion will be crowned.

To learn more about PBR, the competition format, coverage details and tickets, click here. For more information about the new Bucks arena, which is scheduled to open later this summer, and its upcoming entertainment acts, visit the WESC website.

Born in Milwaukee but a product of Shorewood High School (go ‘Hounds!) and Northwestern University (go ‘Cats!), Jimmy never knew the schoolboy bliss of cheering for a winning football, basketball or baseball team. So he ditched being a fan in order to cover sports professionally - occasionally objectively, always passionately. He's lived in Chicago, New York and Dallas, but now resides again in his beloved Brew City and is an ardent attacker of the notorious Milwaukee Inferiority Complex.

After interning at print publications like Birds and Blooms (official motto: "America's #1 backyard birding and gardening magazine!"), Sports Illustrated (unofficial motto: "Subscribe and save up to 90% off the cover price!") and The Dallas Morning News (a newspaper!), Jimmy worked for web outlets like, where he was a Packers beat reporter, and FOX Sports Wisconsin, where he managed digital content. He's a proponent and frequent user of em dashes, parenthetical asides, descriptive appositives and, really, anything that makes his sentences longer and more needlessly complex.

Jimmy appreciates references to late '90s Brewers and Bucks players and is the curator of the unofficial John Jaha Hall of Fame. He also enjoys running, biking and soccer, but isn't too annoying about them. He writes about sports - both mainstream and unconventional - and non-sports, including history, music, food, art and even golf (just kidding!), and welcomes reader suggestions for off-the-beaten-path story ideas.