By Jeff Sherman Staff Writer Published Oct 31, 2014 at 9:17 AM

Light it up, Light it up!  Passionate Bucks fans know the "old" song well.

As a fan and a Milwaukee advocate, I love to share great things happening Downtown. One of these, for sure, is the huge Bucks logo on the side of the BMO Harris Bank building, 770 N. Water St. 

It shines bright, much like the Summerfest guitar that shares the same space in June and July. 

Speaking of the Bucks, if you're going to opening night or if you're out and about for Halloween and Uber have an offer for you.  A free ride.  Yes, a free ride.  Just click here or use the promo code "Onmilwaukee" in your Uber account.  

The code is valid for a free first ride up to $25.

A reminder, too, that all fans in attendance Friday night receive a free glow-in-the-dark Bucks Home Opener T-shirt and be treated to a halftime performance from comedian Frank Caliendo. There are a limited number of tickets still available, and they can be purchased at the BMO Harris Bradley Center Box Office, through Ticketmaster (1-800-462-2849) or on Bucks ticket packages are also available online at or by calling (414) 227-0500.

Go Bucks! 

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.