By Jeff Sherman Staff Writer Published Feb 18, 2015 at 6:14 PM

The future of the NBA is f@cking COLD. 

That's a direct quote from this story on Grantland by Andrew Sharp. Cold doesn't bother us, though. We wear hats. And, these days, Bucks hats seem to be everywhere,

Sure, the team did a promotional giveaway recently but I can't help but notice an increase in Bucks gear on the streets. 

I've always lamented the fact that it's nearly impossible to find Bucks stuff at area stores and places like Sports Authority don't even seem to not know we have an NBA team in Wisconsin. Plus, it's rather hard to buy things at the BC, especially on non-game days.

Compare the retail at Miller Park and Lambeau Field to that of the BMO Harris Bradley Center. Enough said. This will, of course, change as part of a new arena complex.  And, the Bucks new merchandising department and marketing initiatives are helping too. 

I also noted this Bucks hat uptick on my Ash Wednesday walk to church today. As I just tweeted...

I was bundled up and sporting my reversible adidas Bucks hat as I passed a Milwaukee police officer. I nodded and said, "hello officer." He nodded back, pumped his fist and said, "Go Bucks!" Loved it! 

I know that the cold brings out more hats in general and I might have a bit of the red car syndrome going on here. You know that feeling when you buy a red car and suddenly all you see are red cars. That might be happening, to an extent, with Bucks hats as I own several. 

Regardless, there does seem to be a new gear to Bucks gear these days.  Personally, I think it's good for the community and the second half of the NBA season that begins tomorrow with a free afternoon practice at Marquette's Al McGuire Center. 

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.