Over the years, certain business signs have received a lot of talk among Milwaukeeans. Remember the gargantuan neon sign on the corner of Farwell and North Avenues -- which now houses the BBC -- advertising Kiko's, a Mexican restaurant and dance club?
Many an East Sider snickered at the wording on the Times Square-style sign reading "Dancing Mexican Food" as if burritos boogied on the bar tops or chimichangas cha-cha-ed right across your plate.
Other signs have garnered a lot of gab too, like Pizza Man's. The oblong sign is undeniably phallic, yet it's uncertain if it was intentionally designed to look this way or not. (In any case, that Pizza Woman is one lucky lady. Har, har, har.)
Kopp's Custard was recently forced to remove its old sign because it was too tall according to the city of Glendale, so owner Karl Kopp replaced it with a fiber-optic one that looks like something space-age pop artist Esquivel would have in his back yard. (Sadly, the awesome Echo Bowl sign across the street also came down. -ed.)
Interestingly, neither Redroom nor the The Safe House have signs in front of their establishment, yet both still manage to draw large crowds. This suggests that, perhaps, the sign is insignificant.
Although what if all businesses ditched the storefront sign? Would we walk into shoe stores looking for Starbucks? Into Home Depot in search of a dentist?
Probably not. Yet signs still seem important, and Milwaukee has some great ones, both old and new.
Here are a few of our favorites, and share yours by using the talkback feature.
Bob's Bait Shop
1126 S. 108th St.
This mammoth, cartoony neon sign will catch your eye, even if you're not into catching fish. It is especially noticeable and unique among the other dull signs lining Hwy. 100.
Leon's Frozen Custard
3131 S. 27th St.
The sign, along with the building structure, allows for that good '50s feeling you get while scarfing down a turtle sundae in the parking lot. Unfortunately, the best part of the sign is not in the picture: On the south side of the roof stands a neon dog with a string of electric wieners in his mouth.
Reinhold Ace Hardware
24th & Lisbon; No longer in business
They just don't make 'em like this anymore: big metal signs with classic fonts that computers can't duplicate.
Collectors, start making calls -- this building is for lease and who knows, the seller may be in the market for selling the sign, too.
Klement Sausage Company
207 E. Lincoln Ave.
This mammoth sign has a retro feel and is deliciously decorated with sizzling sausage colors: bratwurst brown, mustardy yellow and ketchup (or is it catsup?) red. Makes you want to fire up the grill right there next to your computer, doesn't it?
Happy Lawns, Inc
4220 N. Teutonia Ave.
This sign really gets the message across with simple wording and an equally as simple logo that looks like the anti-Mr. Yuck.
For a split second it makes ya feel, well, happy.
2265 S. Howell Ave.
This sign is so cute you might just want to hug it. The bright colors suggest cheerful waitresses in hair pinned paper hats pouring bottomless cups of cups of coffee. And although in reality you're likely to be served by a tattooed girl who isn't wearing a paper hat, chances are she'll be smiling.
National Liquor Bar
2601 W. National Ave.
If any sign could attract a spaceship of thirsty aliens, the big brown bottle in the sky could.
Be sure to check it out once the sun goes down -- it's especially impressive, and delightfully tacky, at night in all of its neon glory.
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.