By Jeff Sherman Staff Writer Published Jan 12, 2008 at 4:51 AM

Rumors fly, and we hear them daily, especially as Milwaukee's Downtown continues to grow and flourish. Residents, brokers and business owners -- everyone loves to speculate on what's next in retail, restaurants and more. " 

One rumor that's flying around is that Crate and Barrel is scouting a second area location in the Third Ward. It's out there, even on this magazine's message boards and talkbacks. Many in the neighborhood have said they'd "love a CB2," Crate and Barrel's smaller and trendier store.

The success of Milwaukee's independent retail has helped attract more national retailers to our city. Nationals like Antropologie, which came to the Third Ward because of the neighborhood's already strong position as a fashion center, and Urban Outfitters (on the East Side) are already showing that Milwaukee retail is growing. Is CB2 next?

Sorry, but this seems to be just rumor. Pam D., at Crate and Barrel customer service, told me, "Currently, there are no plans for a Crate and Barrel store in your area, but we do appreciate your interest. You can purchase our products, including furniture, from the Crate and Barrel Web site or by requesting a catalogue. We hope you find this a convenient way to shop."

Interpret this corporate comment as you will, a brush off or a definite no. Who knows? I do know that as a Downtown resident, I love that these types of rumors continue to fly. Heard any yourself? 

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.